October 2009

Get Found on Google

by Marian Schembari on October 26, 2009

I mentioned this a while back and figured I’d go into a little more detail on how exactly to get your name out there. By now, we all know about the social media aspect, but here’s the thing: if you can’t be found online, you don’t exist.Fullscreen capture 10262009 65440 PM

Because there are hundreds of people applying for that one job, if it’s not easy to read your resume, find your contact information, etc then HR is going to give up and go the next person. You need to make it as easy as possible for people to find you. Not comfortable putting your contact info online? I wrote another post addressing that specifically, because I had a story. But now is not the time. Lesson for today is: how to exist online.

5 easy, but time consuming, steps:

  1. Google yourself. Make sure to use quotes, ex: “Marian Schembari” (that prevents Google from showing Marian Jones and James Schembari who happen to be on the same page). Are all the sites on the first page you? If not, on to step two:
  2. If you have a super common name, you might be out of luck. But if you can find a way to get yourself online along with keywords for your industry, that could definitely help. Ex: “‘Marian Schembari’ and publishing”. Now, I think I’m the only Marian Schembari in existence, but you get the point.
  3. Create a web page. Doesn’t have to be complicated, but I say the prettier the better. I like 1&1 for website hosting. Include your resume, contact info, references and work samples if applicable.
  4. Create as many profiles as you can: LinkedIn, Google, ZoomInfo, Jigsaw, Naymez, Ning, etc etc. Because these are all big sites, they’ll show up first on the page. It takes awhile for your own personal homepage or blog to show on a search, but if you’re linking to it left and right, it will pop up quicker.
  5. Blog. Use your free time during the job search to become an expert. This blog is about publishing, but the job hunt doesn’t differ much from industry to industry. My friends are in acting so they should learn about how the economy is effecting theater prices, stage manager layoffs, movie reviews, whatever. Not only does it get your name out there, but it gives you something to talk about during interviews and establishes you as a valuable resource.
  6. Guest blog. Find people with similar sites or blogs based on your interests and ask nicely if you can post. Many wont respond and many will say no, but just having one or two a) highlights your writing and b) puts your name out there! And you can link back to your online resume… When I Google myself (yes, yes I do) one of the first things that pops up is Debbie Stier’s post on HarperStudio. Because tons more people read her than me, it’s almost always first on the list. That being said, she links back to me so it works.

So there you go. Make it easy for employers to find you, a more detailed work history you can’t fit on a resume, comments from other employers (email them for quotes, if you left on good terms, I’ve found they always want to help) and your contact info. By doing this you’re showing them who you are and that you’re a serious contender for a position.

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Interview with Writer and Editor Sian Meades

by Marian Schembari on October 23, 2009

I’ve wrangled the lovely writer Sian Meades, all the way from Londontown, to give me the scoop on her sweet job, even sweeter site, and equally delicious new projects (I’m hungry, what do you want?). Take a look:

Tell me a little about what you do.

I’m a freelance writer and web editor. I write for everyone from AOL to Lastminute.com and I also run a website called Domestic Sluttery. It’s about interiors and style and is dubbed “the home and lifestyle for women who have better things to do”. I’m lucky that I get to write about fun things, but there’s also something cool about knowing someone has bought something you’ve featured and it’s made them happy. I’m pretty obsessed with design. Constantly. I’m such a magpie. I think that’s spilling over into my jewellery design and photography – something I’ve only just started learning about.

What made you want to be a writer?

I’ve always wanted to write. Since I could pick up a book. It was Terry Nation’s book Rebecca’s World that started it when I was a kid (I coincidentally blogged about that last week). I’m working on the third draft of my novel at the moment which is really exciting. That said, I’m freelance by accident – I took a chance and quit my job on a whim, no one would hire me in a full-time role because I wasn’t experienced enough. That was about two years ago. I wouldn’t change a thing now.

sianytwestivalHow did you come up with the idea for Domestic Sluttery?

That was completely by accident. I set up a site called Cocktails & Cake, which I guess was an early incarnation of DS even if I didn’t realize it at the time. I wasn’t very experienced then and I think DS came at the right time – there’s an awful lot of cooking sites, and some fab design blogs, but none that mix the two. I think the recession has actually been good for us – people get so excited when they buy something we feature. We only blog about things that we think are special. But it’s not just me behind the site – there’s a large team of girls who make it brilliant. Without them it would just be me cooing over plates.

Explain a little about what the editorial process is like for an online publication.

It’s busy. Sure it’s fun, but there are nights when I work until 2am without even thinking about it. I spend at least 4 hours of my freelance day on the site. We publish about 6 posts a day, and there are ten of us working on the site. But it’s the behind the scenes stuff that takes the most time – organizing images, competitions and discounts. Talking to PRs, trying to get invites to events (which is much harder for a blog, believe me). But, there are some great perks too – having an instant reaction to a designer you love is my favorite thing. When I love something, I cross my fingers when I hit publish and usually, they’re the posts that get comments right away. It’s so much fun when that happens.

Online writing is quicker. Faster, punchier. But people mistake being laid-back for being lazy. We work hard to make sure that doesn’t happen. Just because we’re friendly and engaging on the site, that doesn’t mean we don’t take it seriously. It’s a fine balance.

How do you balance the freelance life with your “regular” life? Do they often blend? Is that good or bad?

I’m so lucky that I enjoy my job, but I’m not very good at balancing. At all, actually. I’m getting better, but if something needs doing, I’ll do it and then go out. But for the time being, the site is coming first. That said, it’s nice to put the laptop down, watch a film and ignore my emails. I don’t get to do it very often, but it’s great when I do.

Any upcoming projects?

Personally? Hopefully I’ll have my novel finished by Christmas (so probably March) and I’ve just started a new diary project – I’m sending postcard to myself. It sounds strange (more here) but it’s the first writing project I’ve done just for me in a long time. I start this weekend and I’m really excited.

Most of the projects for DS I can’t talk about yet but they’re really exciting. There’s always something new coming up in online publishing. Most of the silly ideas I have I jump on straight away. I’m also working on a brand new website that’s set to launch next year. It’s totally separate from Domestic Sluttery so it’s going to be great to work on something new. I haven’t worked out yet how I’m going to juggle the two.

Advice for aspiring writers?

Write. Blog. Write some more. Blogging gives you an outlet to write every day. Even if you don’t want to write online, having a blog let’s you discover what you enjoy writing about. It doesn’t matter what you’re writing about, as long as you’re write regularly. You’ll find your niche. And it’ll probably be something you never saw coming.

Thanks Sian! Not entirely sure if I’ve linked to her enough, but here it is again. And just to promote her a bit more, Sian is one of the most self sufficient, creative, brave, brilliant women I know. Really. We should all do ourselves a favor and take a page out of her book :)

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National Reading Group Month Kicks Off!

by Marian Schembari on October 22, 2009

Last night I attended the Women’s National Book Association event to kick off National Reading Group Month. At three hours long, I was more than a little hesitant, but after listening to five BRILLIANT women talk about their books, well, I’m glad I went. So just a brief post to promote what looks like a fabulous group of books:

Eva Hoffman: Appassionata – American pianist becomes involved with a Chechen radical leader. I loved listening to Hoffman read excerpts out loud, what a beautiful speaking voice! Sigh. I want an accent.

Christina Baker Kline: Bird in Hand – A four-perspective novel set in the suburbs about a mother who accidentally kills a young boy and the series of events that result from this one incident. This is Kline’s fourth novel, which is apparently very different from the others (and got great reviews).

C.M. Mayo: The Last Prince of the Mexican Empire – A little known (true) story about… Wait for it… The last prince of the Mexican Empire, the young Austrian Maximilian von Hapsburg. A lovely and very funny woman who’s knowledge on the subject is baffling. Took her ten years to research!

perfectionJulie Metz: Perfection: A Memoir of Betrayal and Renewal – I want to be this woman’s publicist. Metz is about to become incredibly famous once her appearance on Oprah airs, so I’m counting my blessings that I got to see her before the hype. A memoir about her husband’s shocking death and the subsequent discoveries of his mistresses. Her reading of the first chapter gave me chills.

Roxana Robinson: Cost – On the complicated relationships we have with our parents, with what seems like a lot of layers. Alzheimer’s, neurosurgery and addiction, all of which were meticulously researched. One of my favorite parts of the night was hearing about Robinsons discovery that her character was a heroin addict. Just goes to show how real some characters are – that often the authors themselves cannot control them. cost

I’m ashamed to admit, but  besides my parents, I’ve never heard an author speak about their work before. Was amazing to hear about the process and gave me a new found perspective on the difficulties (mainly emotional) that ensue. Basically, I could never write a novel.

Now of course I have to add these all to to my ever growing stack of books to read. Does anyone in publishing not have the same stack? I think not.

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How Much Info Should You Post Online?

by Marian Schembari on October 20, 2009

As promised, I am addressing the issue of having too much information about yourself online. Now, in order to be too much it needs to be one of two things: (1) pornographic/”distasteful” or (2) gives a serial killer the ability to hunt you down and kill you in your sleep. So basically keep naked pictures and your address off the web and your good to go.

Example: I wrote a poem when I was 10 that was published in Highlights for Kids. It is atrocious. No, really. And it’s one of the first things that comes up when you Google me. For months I was convinced that no one was hiring me because I wrote a simile filled poem about dragons and princesses. However, I am now using this to my advantage. Technically I was published at the age of 10. That’s impressive, right? I have a freelancer profile on mediabistro and I brag about my “first byline”. That’s right. I said it.

On to the contact info. For a while I had a downloadable copy of my resume on my website that, like most resumes, has my address. I know you can look that stuff up in the phone book, but still. Looking back it was kind of dumb. Anyway, I ended up taking it down, posting a line about emailing me for a copy. That way I only sent out copies to people who contacted me from legit work addresses.

But I kept my phone number online. My personal cell phone number. Because if someone wanted to schedule an interview after seeing my website, I wanted to make it as easy as possible for them to contact me. Which is smart. But also dumb. If you go to my website now you will see it is down. Why? Let me tell you…

Once upon a time I was sitting in my room doing my usual cold calling/resume writing/emailing routine when my phone rings. Yay! I thought, I have no friends so it must be an employer. It was not.
A heavy Indian accent greeted me. “Hello, is this Marian Schembari?”
“This is she.”
“My name is Bladdy Blah and I am calling from Bombay, India. How are you?”
“Fine. What can I do for you Mr. Blah?”
“I am calling to hear your opinion on the publishing industry.”
“Um… Why?”
“Do you not have a publishing website? In America?”
“Yes. But I am unemployed.”
“Oh.”
End of phone call.

Okay, that was weird. But whatever, and I continued with my day. Five minutes later and the phone rings again. This time from a number in New Jersey. Cool! John Wiley is in New Jersey!
Me (breathless and excited): “Hello?”
Same heavy accent: “Hello.”
Me, exasperated and mightily pissed off: “Can I help you, sir?”
“Who is this?”
“Um… You called me! Remember?”
“What are you doing?” (this was said in a very creepy, very sleazy, “what are you wearing” kind of way)
“What are YOU doing?”
Silence.
Him: “What are you doing?”
Me: “What are YOU doing?”
Etc.

After an abrupt end to this fascinating dialog, I proceeded to delete my phone number off my website. No, not a scary story – I think Mr. Blah was either a sales person or very lonely. Both options kind of creep me out.

Anyway, the point to this story is that the most random people CAN get access to your info if it’s available online. But you want to make it easy for potential employers to contact you. Some tips to avoid the dilemma:

  • If you want to post a phone number, maybe get a second line. But that’s expensive and the jobless are usually not rolling in dough. So I’d keep the number off your website. But give a link to your email as a contact and you can provide a resume with a contact number there.
  • Email. Once it’s online, you will be rolling in spam, not cash, so tread carefully. Either post a link to your email or use this format: maschembari [at] gmail [dot] com. Helps block the spammers.
  • Photos. I have my photo posted on my site because I think it makes it more personal. And most people post photos on LinkedIn so unless you’ve also posted your address, private number and birth certificates, I think the rapists may be kept at bay.
  • For God’s sake, fix your damn Facebook. You know who you are.

The end.

the curious facebook stalkers

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Being a Go-getter, or: Why My Friends Are Awesome

by Marian Schembari on October 9, 2009

While this may seem like a shameless plug, I promise, it’s not. You will not often hear people call me “sweet” or “nice”… So when I do say something nice, you can rest assured it’s true. So on to the news:

My Davidson friends are all moving to New York this month (yay!) to begin what will no doubt be successful careers in theater. Of course, success in this department is even harder than publishing (gasp!) and it will take some time to get their collective foot in the door. Check out their sites:

Desi Domodesisplash1

Kelsey Formost6878921-1

Additionally, the beautiful Kelsey has started a design company to help pay the bills until she lands some sweet gig on Broadway. Read that again: She started a design company. I mean, come on! How cool is that?!?!

And along with said company, she created an amazing site! Talk about personal branding. Seriously, the woman has some talent. The plan is to make a few bucks painting portraits, taking photographs and refurbishing/painting furniture. While her moving date is still a little over a week away, the site is already up and running. And, because she’s incredibly talented, orders have already started flooding in.

I don’t think I can possibly stress enough the importance of being assertive and clever. For some reason I think this info goes in one ear and out the other. But a few people have picked up on the skills needed to actually get somewhere.

I came across another publishing/job hunting site called Julia Reads – which is run by a woman who is in the same boat I was a month ago. Instead of sitting by the computer hitting refresh every minute on Mediabistro, she is productive and learns everything she can about publishing and spews that info out into the blogosphere.

Why aren’t more people catching on to this amazingly useful, easy and effective job hunting tool? Ah, well. More for me.

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