Ghost Tweet: v. To tweet for someone else anonymously (usually a celebrity with no time and too many followers).
Recently I was asked my opinion on ghost tweeting and have been getting a lot of comments lately on the practice. While it may sound stupid or insincere to some, it is an actual paying profession and I think can be quite useful (I indeed practice said profession on occasion). Many people don’t have the time to tweet but recognize it’s value. Others can’t be bothered to learn. While entirely based on the personal preference of the “official” tweeter, I do think it’s legitimate.
Out of sheer practicality, it can be incredibly difficult for some celebrities to maintain social media accounts but it makes a lot of sense for them to tweet because it establishes an official account. This prevents the crazies from pretending to be, say, JK Rowling. Also, it’s an easy way to connect with fans. With Twitter, you can have conversations… or not. It’s not necessarily expected. Essentially, if the celebrity has gone over the do’s and don’ts and feels comfortable that someone on their team will have their best interests at heart, then it can be a wonderful way to establish a real online presence without spending all day responding to hashtags and @s…
I’ve recently been giving Twitter lessons and doing a little ghost tweeting myself. And I’ve realized that people with significantly more life than, say, me, might find the whole thing daunting.
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