Crush It!: Why Now Is the Time to Cash In on Your Passion by Gary Vaynerchuk
My rating: 5 of 5 stars
This book made me VERY happy. Gary’s “stop whining and just do it” approach is a breath of fresh air and gives some great tips regarding social media and personal branding. I consider myself pretty well informed, but he gave suggestions I’d never thought of and some excellent short cuts.
This is not a “do what you love and everything will fall into place” kind of book. He doesn’t b.s. and doesn’t hide that making money doing what you love actually takes a ton of work. But his obvious passion for not only his job, but connecting with people, makes this book worth its weight. It’s a short, easy read, but full of information and practical advice, meaning I a) stayed up all night to finish it and b) reread the entire thing the next day.
My one problem is that his email address is EVERYWHERE. Which at first I thought was awesome, thinking he obviously practices what he preaches and wants to connect with his readers. I emailed about a week ago, but no response. It’s not the lack of response that bugged me – the man is a moderate celebrity and he has tons of followers, meaning no time to personally respond to every person who shoots him an email. The thing that bugged me is that he practically ASKED us to email. Either way, this is the book’s only flaw. The man is pretty much a genius, has a ton of energy, which I love, and is so positive it’s infectious. No matter what you love or what you do (hopefully they’re the same thing), definitely buy (don’t borrow, you’ll want to highlight) this book for a fantastic and useful read.
