A really genius marketing plan by my girl crushes

by Marian Schembari on February 1, 2010

This isn’t related to publishing. Or careers. Or writing. Or the job hunt. This is about genius. Sigh.

A few weeks ago I decided that in order to be taken relatively seriously my blog needed to be a bit more, I don’t know, awesome. To do that I needed money. To get money I needed more clients. To get more clients I needed a better blog. See the problem? Meaning I decided to eff it and contact Shatterboxx, which is owned by Jamie Varon the beauty and brains behind twittershouldhireme.com. Anyway, her roommate and fellow boxxer (hehe, get it? Yeah. It’s Monday.) Nicole got back to me and has been lovely and helpful and we tentatively scheduled my redesign for February. But then drama and paycheck confusion happened and not only am I totally poor again but can’t pay for food never mind a sexy website. Anyhew, Nicole was super understanding and directed me to this post giving away a FREE custom blog design. How do you enter? That’s where the genius comes in:

  • Follow  @shatterboxx on Twitter
  • Tweet about the contest then come back and leave a comment on this post with a link to your tweet(s). Sample tweet: Win a gorgeous custom blog designed by @shatterboxx ladies @jamievaron & @nicoleisbetter. Contest details here: http://bit.ly/9jaRmO
  • Blog about the contest then, again, come back here and leave a comment on this post with a link to your post
  • Sign up for the Shatterboxx Media monthly email newsletter below

I tweeted and now I’m blogging. Not only because I want (which I totally do), but because this is just another awesome example of how social media is the digital age’s word-of-mouth, the best marketing strategy in the history of ever. I can only imagine that the time spent designing the blog for free will be more than made up by the crazy amount of tweets and posts advertising Jamie and her services.

I did something similar where I offered a free 2-hour workshop on using social media to get a job to the first 5 schools  who contacted me. Not only did that fail miserably but not ONE school contacted me. Poop. Maybe it’s my total lack of celebrity or the way I worded it or what. Regardless, I might try again in a bit, but looking at the Shatterboxx giveaway I could have at least tried to advertise more from within my circle of readers and followers. Having people enter rather than just message seems to spread the message a bit more effectively.

Still, fingers crossed! Definitely check out both Nicole and Jamie’s blogs though. I officially have a total girl crush.

  • Am I the first to enter the contest? Maybe that will translate into good luck...I hope! Here's my tweet: http://twitter.com/aviewtoathrill Great contest by the way!

    Renee
  • Nicole is one of the loves of my life. No seriously, she is the best person ever.
  • Zero out of five is statistically insignificant. Come on girl, you know that you need to multiply that twenty fold, fifty fold. This is all a numbers game and you are looking for the visionaries in the haystack. Take my advice and if I'm wrong, then I'll listen to you bitch.
  • I'm a boxxer! Yes! I love this! Also, seriously, thanks for the sweet shout out. You = rockstar.
  • @Marian - Sadly, I think there aren't many career counselors on twitter. And if I'm wrong there, then maybe they just aren't in your existing network? Why not open it to ANY company and redo it? Say the first 5 companies or schools to contact you get a free seminar.

    Just a suggestion.
blog comments powered by Disqus

Previous post:

Next post: