I don’t know if you heard, because I’m not sure I bragged enough, but my handsome mug was in the June 2010 issue of Real Simple magazine. WHAT. UP.
If you want to ogle, here’s an okay quality shot of the page below:
- Wheeeeeeeeee!!!!
I realize that Real Simple isn’t the magazine my target audience usually reads, but I would like to give my take on the points made at the bottom of my feature (RANDOM UPDATE: This statement is dumb, but I can’t take it out because there are comments below about it. Just note that I actually now agree that the Real Simple audience does actually overlap with mine.)
1. Be succinct. Well, yeah. You are limited to 160 characters but be catchy! I used a template provided by One Day, One Job and I think the creator, Willy Frazen did a great job. Here’s another good example of a catchy ad (and not so catchy ad). Some other tips:
- Include the name of your employer – it’s like when someone shouts your name. You automatically turn around.
- Mention something awesome you did…
- Or why that specific company is awesome.
- Obviously link to your resume and include your full name. Duh.
2. Project a professional appearance. Yes. And no. Maybe don’t have a photo of yourself taking jello shots , but those pictures that look like high school photos with cloudy backgrounds are just tacky in the real world. Be “professional”, yes, but don’t be boring.
3. Take a more conservative route if you’re looking for a job in finance, government, or education. Obama has a Twitter account, ya’ll (he’s on LinkedIn too). Now, I never said this and I’m no career expert, but REALLY? I just don’t agree. This is the part of the article I take most “offense” with. The whole damn point of social media is to put yourself out there. Everyone uses Facebook. Even people in finance, government, or education.
And it’s not “unconservative” to be on social media sties. I realize – and have mentioned before – that putting up advertisements to land a job is a little douchey. But IT WORKS. While social media may be new and many people over the age of 30 maybe blanch at the idea of tweeting, but it’s really just networking. Just not in the way people are used to. So don’t go calling a supremely awesome way to network “unconservative” or go telling the masses that certain industries don’t use it. Cuz that’s just not true.
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{latest post} Clarifying My Feature In Real Simple http://bit.ly/bUYs4n
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Congrats on the feature! That would be a total dream for me since I'm in love with that magazine. You must still be so excited!
Marian, congrats on being featured in Real Simple! That is quite a coup! By now, I'm sure you heard about the copywriter who did something similar with Google AdWords: http://www.huffingtonpost.com/2010/05/13/alec-b... Any thoughts on this method?
I've actually totally become obsessed with that magazine, too. Especially when they teach you cool uses for random things. I cleaned out my keyboard with a post-it note. GENIUS.
Anyway, excitement is the understatement of the century. I open it up to my page (178 for those who are curious) every time I see it in the story. Casually hoping someone will say, “Wow! Is that you?” So far no luck. Am starting to consider opening up every issue to my page and putting them back on the stand.
Whaddya mean that you're target audience doesn't read Real Simple?
I do. My roommate, who is also in her early 20s, reads it. Brandi (who commented before me) reads it. I think it's probably not a bad match …. I think part of the secret to Real Simple's success is that its audience is so broad. Basically, anyone who lives/works/needs to keep up a home but didn't grow up learning how, can learn something by reading it.
Thanks Susan! I actually DID hear about that copywriter (Alec Brownstein) and I think the man is pure genius. The Facebook ads, while effective, were really just copies from someone else's idea. I haven't heard of anyone using Google AdWords before and using the company's name was effing brilliant. Jealous he thought of it first! The company that picked him up is just full of smarts but I think people with that kind of drive usually do better on their own. Look at Jamie Varon and Twittershouldhireme.com. Owns her own company now. Creative types who think outside the box when looking for work have a habit of getting a job then realizing they're smarter than everyone, end up saying “fuck the system” and become ridiculously successful solo. Just me 2 cents ;-)
Also a snazzy photo of you, Marian!
Awww, thanks Dan! *blush*
It's so funny you say this because I was just thinking of deleting that part. After Brandi (didn't know you two were roommates! How cool!) made the comment I realized *I* just didn't read it. I am, of course, obsessed now because the site is so gorgeous and helpful. I had just never heard of it before I found out I'd be in it. Totally lame, I know, but you're 100% right. The audience is so broad because the info in the magazine/site can be useful to anyone. Meaning (hopefully) anyone reading it might find me useful, too! Whooo hoo!
You are awesome. End of story. — P.S. I still owe you a guest article – but thought I'd wait until you became uber-famous to write it. Now seems like a good time :-) —
I actually am not a fan of their website, but love the printed magazine. I think they did a poor job of translating the clean, simple look of the mag to the web – but maybe that's just me.
PS. Brandi & I aren't roommates – but my roommate and i both read it; and according to Brandi, she also reads it. So that's 3 people. :-)
Did you know magazine execs actually used to go through Grand Central and move all their competitors magazines to the back, and their magazines to the front? Heard that tale from a pub exec at a conference once and thought it was hilarious.
I'm flattered, thanks! I hope your post helps people find their dream job. I found mine, alright.
Dude, it was a good ad!!
Well don't stress about it! No rush, dude. Just know when I'm ridiculously famous I'll forget all about you and then you'll be shit out of luck.
Do you happen to remember how you found it?
Haha, excellent question, my friend. Excellent question. Can't remember, but 99% sure I was looking for examples and Googled something like, “Facebook ads to get a job.” Maybe. It's entirely possible I just made that up. Sorry to be of no help…
Hey…I thought we had an agreement that the first one to super-stardom
would hire the other as a butler? I see your quasi-celeb status has already
clouded your memory and judgment. :-)
Oh my, I totally forgot about that. And don't worry, I'll pay well above minimum wage. I know the economy is bad and my celebrity status hasn't made me cheap. Yet.
No sweat! I'll just go with it and believe you found it via Google. I like that.
Kudos, M!
Love you! Super stardom is clearly in your future. I would have thought they'd let you come up with the little summary bullet points, but apparently not….
Also, The Franzens went to GFA. Small world, huh?
Love you! Super stardom is clearly in your future. I would have thought they'd let you come up with the little summary bullet points, but apparently not….
Also, The Franzens went to GFA. Small world, huh?
"It’s not 'unconservative' to be on social media sties…." http://bit.ly/bUYs4n
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