Yesterday, Bret Juliano asked me and a few other folks, “What’s the border-line between self-promo and spam?”
Erika Napoletano said, “I think it’s dictated by your audience. But being respectful with people is tops.”
I responded, “I’m not sure that’s something you can clearly define in a tweet! I know it when I see it.”
It’s something I’m always thinking about though. I used to think newsletters were obnoxious and now I have one. I used to hate (and still often do) when folks linked to blog posts on LinkedIn and that’s now a major source of my traffic. I would roll my eyes when bloggers would ask for a retweet, but I’m realizing that sometimes asking is the only way you’re ever going to get anything. God, I used to even think a blog was too narcissistic to even consider and now it’s my job!
Basically, the internet has changed my views on what’s spammy, ineffective or just downright good business.
When someone leaves a comment here blatantly asking for me to visit their site, I want to scream But when they leave a thoughtful comment and sneak in a link to a relevant post of theirs? It’s suddenly okay. Especially when it’s from a name I recognize.
So I’m having a hard time deciding where the line is between “spam” and “hey-it’s-okay-promotion.” At the end of the day though, I do know it when I see it. It’s not in that form-written sales letter. Or in those tweets with no discernible merit outside of pimping the tweeter. Spam is spam is spam but it’s usually the ignorant or the desperate who push self-promo too hard.
Hence, a CONVERSATION STARTER. Where do you guys stand on internet pimping? Where do you draw the line?
The last Convo I “started” was awesomesauce, but I really want all y’all to join in here. So if I ask you to tweet this out and share your thoughts, is that crossing the line? Or is it under my rights as a blogger who just wants her post seen?
I’ll let you decide…