3 Ways to Be Nice Online (Or, Everyone Just Wants a Good Nuzzle)

by Marian Schembari on February 16, 2011

Let me introduce you to Dillon (aka Love of My Life):

Now, Dillon is obviously far superiour to most dogs in terms of attractiveness, but there’s a reason I’m obsessed with my family dog.

Dillon loves me. She runs around in circles when I walk in the door. When you call her name, the whole bottom half of her body wiggles like a jerky salsa dancer. You can take her off the leash on walks and even when she runs off to explore she regularly runs back to check up on you.

Other dogs, however, can be stingy with their affection. It makes me miss Dillon. A dog who actually smiles.

Here’s where I tie this back to social media…

I don’t care what you talk about, just be nice. Affectionate. Friendly. Give everyone a virtual smile. Use an exclamation point once in a while. And remember that smiley faces aren’t just for tweens.

Everyone just wants a good nuzzle.

There’s a really fabulous post on Men with Pens about writing emails that don’t sound robotic and when I read it back in January I wanted to jump up and shout YES!!! AMEN!

Honestly, I’ve been lucky enough to find some amazing, friendly, creative, charming people online. They’re doing spectacularly. So when I come across someone who just doesn’t have an online soul, isn’t particularly nice to people or just doesn’t own their voice, I want to shake them a little and say, “Listen, dude, it’s not going to work unless you make it about your people. BE NICE and you’ll get it back in spades.”

How to Give a Virtual Nuzzle

One of the best pieces of advice I’ve ever gotten about making friends has also been from Boyfriend Sam. He says you just need to show an interest in other people. Stop thinking about yourself for two seconds and just learn about the other person. Sam is also one of the most charming people I’ve ever met.

And because this tactic works in real life situations, you should probably be applying it to your online persona. So here are some instances to make sure you’re dishing out the puppy love, presenting yourself in the best possible light and making solid – friendly – relationships with people:

1. Show an interest

Ask questions on Twitter, leave a thoughtful comment on someone’s blog, like something on Facebook. Just showing up is half the battle and giving people little hints that you’re around, listening, reading and enjoying is enough to start off on a great friendship. Note: Also make sure if you have your own site to ALWAYS respond to comments. This way your readers know you appreciate their engagement and good blog conversation adds an extra, unique element to your site.

2. Share the love

This is an easy one. Retweet, share, stumble and/or email posts you like. Your network is a whole new slew of people for this new connection to befriend and sharing the love not only accomplishes step number one, but has the added bonus of good karma and helping a person out.

3. Write a nice email

Any time I come across a new blog I love or really appreciate the comments someone has been leaving I write a personal email to let that person know I love what they’ve been doing. Remember that bloggers, while some are Big Deals, are also not really celebrities, so treat them as such. All appreciate the niceties and most go out of their way to let you know they care right back. Check out this amazing post by fellow Davidsonian Kate Wiseman on writing fan letters to bloggers. And my recent guest post on Redhead Writing? All started with a gushing email I wrote her months ago. Food for thought…

What do you guys do to show folks the love? What is it about a friendly disposition that makes it vital to your online personality??

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  • http://www.socialmediamercenary.com Leslie A. Joy

    YES! YES! YES!

    That’s right. This post made me scream yes, like I was in a Clarol commercial from the ’90s.

    I’m always shocked by how many people DON’T do this and even more shocked by how many people don’t even think of it. When I started freelancing, I had not one client or contact. My social media presence consisted of a half-filled-in Facebook profile. Since then, I’ve talked to a slew of awesome characters-by using your tips above.

    It’s not that it’s easy. It’s more common sense that isn’t so common. It’s takes time and work-but it pays off.

    • http://marianlibrarian.com Marian Schembari

      Love that commercial ;-)

      I’m shocked too and I just wonder if “doing” social media is fun for them without the niceties and the friends, ya know? Almost all the people who’ve commented on this post are people who always go out of their way to be nice and I always remember their names. Then I go out of my way to return the favor. Meaning it’s good for both our blogs and good for my peace of mind. It’s pretty awesome having a friendly community online and not a troll-filled one. It makes a difference.

      • http://www.socialmediamercenary.com Leslie A. Joy

        So do I! It was genius!

        Maybe it isn’t. Personally, I’m a loner and the few friends I have don’t give two shits about this type of thing, so it’s awesome that I can find these fun, creative people who ARE interested in it.

        I tend to remember the names too, and while I think it gets harder as you get larger, there are some “A-List” people in the field who have not only remembered my name, but have gone out of THEIR way to help me/give me advice/answer questions. To give credit where credit is due, Chris Brogan, Amber Cadabra, and Aliza Sherman are all big in the industry and-in my experience-all 3 have really lived up to practicing what they preach-including being helpful to hyperactive 23 year olds just starting out from their parents basement with a laptop. :)

  • http://www.transatlanticsketches.com Kate

    Aww honey! Nuzzle nuzzle! I was so happy when you wrote me back, too! It’s so true… just make an email sincere, nice, and personable, and you’re so much more likely to get a response. Hope you’re doing well, and good luck falling in love with the rat :)

    • http://marianlibrarian.com Marian Schembari

      I think sometimes people get unnecessarily intimidated or think the nice things they say go unnoticed. But they don’t! And now I have an awesome online friend just because you went out of your way to be nice to me!

  • Ty Unglebower

    Fair enough advice, but I think it gets oversold somewhat here. To be more specific, I don’t think it always works, or even often works, if you are not of a certain type. Nice is one thing, but I find that many people in social media circles will not go out of their way to connect with you after a “nuzzle” if behind that nuzzle they don’t find you useful to their ambitions somehow. There are always exceptions, but my retweet to being retweeted ratio is pretty low, as is my nice blog comment to comments on my own blog ratio.

    If a nuzzle isn’t reciprocal, I don’t see how it helps, personally.

    • http://marianlibrarian.com Marian Schembari

      This is the most depressing comment I have ever read and if THESE are the kinds of “nuzzling” comments you’re leaving, than I’m not surprised you’re not feeling reciprocated.

      Listen, if you’re seriously only being nice so you get something in return, this shit isn’t going to work for you. Sure, karma is awesome and sometimes when I don’t feel like responding to every single comment I remind myself how well it’s worked for me so far. But at the end of the day, I don’t do everything just so I get some extra comments or a retweet or two. I do it because the relationships I’ve formed here are really important to me. And being nice makes ME feel nice about myself.

      Sometimes my efforts don’t pay off and it’s really just the content of a post that makes it do well and has nothing to do with my personality. And sometimes it’s the really bitchy, not nice posts that get shared, not my gushy corny ones. It’s ALWAYS crap shoot, but at the end of the day, you’re going to be left with no friends and no readers if you’re not a nice person. It’s sort of simple.

      • Ty Unglebower

        I am not sure that was at all a fair assessment of my comments. (Not feeling the nuzzle on that one…)

        To begin with I am not sure you can presume to know what or why I may or may not get comments based on one comment I left here. That’s a bit of a stretch. But more importantly, I never advocated a specific reciprocity. I am simply pointing out that more often than not it is the law of the land when it comes to many social media types, groups, and networks. I don’t think that is much of a stretch

        • http://marianlibrarian.com Marian Schembari

          Perhaps. My response definitely wasn’t that nice or nuzzling. And I ALWAYS appreciate your comments and tweets, Ty, but I do feel like your comment was overly aggressive for a post that was just about appreciating people. It’s not always about getting things back in return. I have seen your comments elsewhere and don’t usually feel the love. It wasn’t an assessment of just this one comment.

          Regardless, my point was really in reference to your last sentence: “If a comment isn’t reciprocal, I don’t see how it helps.” How is that not advocating a specific reciprocity? There’s something depressing in that last comment and I think you missed the point of this post entirely. And that makes me a little sad.

  • Anonymous

    You’re really great about responding to commenters, which is one of the (many) reasons I keep subscribing, Dillon. I’ve stopped following some others who write wonderfully thoughtful posts, only to turn around & ignore their thoughtful commenters, which amazes me. In my experience, these bloggers tend to be a little older….? Maybe they don’t realize they should be gracious in this respect.

    • http://marianlibrarian.com Marian Schembari

      Awww, thank you!!! And I hope you know it’s my DOG’S name that’s Dillon, not mine ;-)

      I’ve done the same thing with certain blogs. The reason I read blogs for EVERYTHING isn’t because the content is good (though much of it is) but because I’ve spoken to/engaged with/feel connected to the blogger.

  • http://www.iampsjones.com P.S. Jones

    I think that nuzzling your followers/commenters/peeps is necessary to building good will. We’re on the Internet, which can be a cold place sometimes even when you don’t intend it to be. And I know this is a cliche, but the interaction I have with these guys is why I’m here. (No, seriously, it’s a big part of why I blog, tweet and do everything else.)

    PS–I’ve had more dogs than I can count (big horse dogs, little tiny rat dogs, rescue dogs, foster dogs, dogsitting dogs, etc, etc.) And I don’t know who is Dillon character is, but my current dog, Mama Jones, is a 10lb Shih Tzu who looks like a Wookie and is the best dog in the entire universe :-P

    • http://marianlibrarian.com Marian Schembari

      Oh man, I couldn’t agree more. The internet CAN be a good place, and if you want to not only grow your following, but enjoy doing it, than you gotta be nice. End of story. And it’s not cliche! Or, well, it’s cliche cuz it’s true ;-)

      BIG HORSE DOGS!!! Those are my favorites…. Though even though I hate yappy little dogs, I would like Milly if she’d just show a little personality. That’s the thing, even a Shih Tzu that looks like a Wookie (love that!) would be crazy loveable if she had some spunk and gave you a smile now and then!

  • http://www.jobjenny.com/ JobJenny

    This post makes me smile like Dillon the Smiling Dog. There simply is no better way to differentiate and endear yourself on social media than the virtual nuzzle. Well said, my friend! Well said.

    Poor Milly… that grouchy little frazzle face just makes me laugh.

    Cheers, Jenny

    • http://marianlibrarian.com Marian Schembari

      LOL. We call her Dillon the Wonderdog at home. Look at that sparkling smile! Who WOULDN’T respond to that?!

      One of the reasons I’m so obsessed with you is because you’re brilliant, useful and sweet as hell. There are tons of bloggers in every niche and we tend to flock to the ones who go out of their way to put a smile on their face and just share the love. It makes a huge difference.

      • http://www.jobjenny.com/ JobJenny

        Now THAT is one hell of a virtual nuzzle! Thanks, m’dear! I feel all warm and glowy now. See, everyone? See how this works!!?? :)

  • Anonymous

    Your creativity is amazing.

    • http://marianlibrarian.com Marian Schembari

      Haha, thank you! What a NICE thing to say :)

      • Anonymous

        Srsly – weaving themes like this together? Really really amazing.

        Also, Evanston, Illinois, USA has just issued its first distillery license. Thought you’d like to know that.

  • http://www.domesticsluttery.com Siany

    “Sam talks to animals as if they’re petulant children.” – I swear, I once heard him tell off a three month ol’ KITTEN. And then say the phrase, ‘”now go and get your brother.”

    • http://marianlibrarian.com Marian Schembari

      LOL. I totally remember that!! I knew there was a reason I had this image of him in my head talking to animals like people. You should see him with this new dog – it’s freaking hilarious.

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  • http://twitter.com/dimelabs/status/37907700671188992 DIME Labs

    RT @MarianSchembari: 3 Ways to Be Nice Online (Or, Everyone Just Wants a Good Nuzzle) http://bit.ly/i3eMS8

  • http://twitter.com/lesliequander lesliequander

    I love this post. Of course, I also love smiley faces and exclamation points. I have more fun talking to people who are nice as opposed to those who just show up. And I’ve met some really cool people on Twitter, including you, Marian. :) Being polite (and saying “thank you”) also goes a long way–even online. By the way, Dillon is adorable!

    • http://marianlibrarian.com Marian Schembari

      Sweeet!!! I’m definitely the same way. There’s just such a difference when someone says, “Great. See you later.” as opposed to “Great! See you later :)” Show some excitement people!!!

      And yes, Dillon is a peach and a freaking half. We love her long time.

  • http://twitter.com/tmarcha/status/37937001747587073 Theresa

    Loved this post. RT @MarianSchembari: 3 Ways to Be Nice Online (Or, Everyone Just Wants a Good Nuzzle) http://bit.ly/i3eMS8

  • http://twitter.com/iampsjones/status/37942522797891584 P.S. Jones

    Totally agree with @marianschembari about Internet nuzzling http://t.co/8v8ebho But she's wrong about little dogs. My 10lb dog is AMAZING!

  • http://twitter.com/area224/status/37963414986817536 Dave Van de Walle

    Nuzzle time! http://ow.ly/3XLql cc @marianschembari

  • http://twitter.com/marianschembari/status/37979570598576128 Marian Schembari

    3 Ways to Be Nice Online (Or, Everyone Just Wants a Good Nuzzle) http://bit.ly/i3eMS8

  • http://twitter.com/joanahamilton/status/37980668399063040 Joan A Hamilton

    RT @MarianSchembari: 3 Ways to Be Nice Online (Or, Everyone Just Wants a Good Nuzzle) http://bit.ly/i3eMS8

  • http://twitter.com/emilysuess/status/37980785520803840 Emily Suess

    It's worth the puppy pics. RT @marianschembari: 3 Ways to Be Nice Online (Or, Everyone Just Wants a Good Nuzzle) http://bit.ly/i3eMS8

  • http://twitter.com/devacoach/status/37980922288545792 Sandi Faviell Amorim

    RT @MarianSchembari : 3 Ways to Be Nice Online (Or, Everyone Just Wants a Good Nuzzle) http://bit.ly/i3eMS8 > Love the story/lesson!

  • http://twitter.com/trulyusefulco/status/37980999891554304 Julie Mellors

    Yes! Exactly! Of course!!! %-) RT @marianschembari: 3 Ways to Be Nice Online (Or, Everyone Just Wants a Good Nuzzle) http://bit.ly/i3eMS8

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  • http://twitter.com/fotoeins/status/38000601010941953 Henry Lee

    RT @marianschembari 3 Ways to Be Nice Online (Or, Everyone Just Wants a Good Nuzzle) http://bit.ly/i3eMS8 (I might just need a cat or dog.)

  • Anonymous

    Big KISS to you Marian. And your doggie too.

    • http://marianlibrarian.com Marian Schembari

      KISSES BACK!!

  • @dbsalk

    I’m totally with you about dogs. If you smack a dog in the side and it goes skidding across the floor, you need to find a bigger one that can take the hit.

    • http://marianlibrarian.com Marian Schembari

      That’s HORRIBLE!! But yes. Agreed ;-)

  • nicholsonsgems

    Marian, Schnauzers come in Giant size too. I had one (briefly!) but he only loved me when he was hungry or when I’d been out of the house for a few hours and thought he’d been abandoned. The rest of the time he bit me! Hard!! In fact, he preferred biting me to biting his chew toys; in fact, I WAS his chew toy. My bruises started at my ankles and got higher the bigger he became. Like Milly, he gave hardly any love; he was a bully and I’d even named him Hector before I found that out.

    In the end, I had to admit defeat. I didn’t want to have a power struggle with an eventual 81/2 stones of muscle so off he went, back to the breeder. Still cried my eyes out though and still love Giants.

    And I may just start to use smiley faces now but I’ve yet to begin a sentence with “Wow” or “Awesom!” :)

    • http://marianlibrarian.com Marian Schembari

      I think I knew that, but I’ve never seen a Giant Schnauzer before! Can’t imagine it would be any better than a mini ;-)

      What a horrible story though! Probably best that you take him back. Hector is a brilliant name tho, hehehe.

  • http://puttylike.com/ Emilie Wapnick

    Um you realize you totally just alienated all the schnauzer owners in the audience, right? I can’t even remember what the rest of your post was about… :)

    • http://marianlibrarian.com Marian Schembari

      I know, I know, I’m a horrible person! I probably aliented all small dog owners ;-) But, as Gary Vaynerchuk likes to say, if I try to appeal to everyone I won’t appeal to anyone.

      • http://puttylike.com/ Emilie Wapnick

        I’m just sayin’… schnauzers are the greatest dogs in the world. Or mine was anyway…

        http://www.youtube.com/watch?v=DHXjIdE4stU

        (rip Duffy)

        • http://marianlibrarian.com Marian Schembari

          OH. MY. GOD. That was the freaking BEST video, ever! Reminds me of my dog at home, actually. So much energy! Milly is completely lifeless. I sort of jest about big dogs, but mostly because I rarely see little dogs with such a personality. But obviously Duffy had it going on ;-)

          Dogs are definitely like people – it’s sort of hard to generalize. My point in this post was that you need a little energy – a little personality – a little SPARK in with that corporate speak to make people actually sit down and listen to you. Same with dogs ;-)

          • http://puttylike.com/ Emilie Wapnick

            Ok, I like you again. heheh..

            (and I agree. :)

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  • http://twitter.com/nickykriel/status/108903439362301953 Nicky Kriel

    RT @MarianSchembari: 3 Ways to Be Nice Online (Or, Everyone Just Wants a Good Nuzzle) http://t.co/C1ImJ72 <<Love this!

  • http://twitter.com/norawhalen/status/235489323724705792 Nora Whalen

    A great reminder! RT @MarianSchembari: 3 Ways to Be Nice Online (Or, Everyone Just Wants a Good Nuzzle) http://t.co/nt55FOGj

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