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How to Leave the Best Comment in the History of the Web

by Marian Schembari on March 30, 2011

There’s debate on whether commenting on blogs can help generate traffic to your own site.

But let me tell you a little something: Gone are the days when you simply start a blog and people come flocking by the millions. People need to be able to find you and no, they aren’t going to come looking.

Commenting probably isn’t going to get you trillions of readers, but it will get your name out there, put you in front of a community AND get you a little traffic as you start building up your site.

So don’t knock it til you try it and don’t even tell me you’ve never commented on a blog before…

Why Commenting HAS to Be Part of Your Blog Strategy

There are a number of ways you can get a new blog some decent traffic within the first few months, including everything from SEO, social media and guest posting. The the easiest, fastest, most fun way to get highly targeted traffic  though is to start commenting on similar blogs.

I’ve recently began blogging over at This New Town, a site about travel in New Zealand and starting life in Auckland. Besides building up a new Twitter profile and linking out, I make a point to comment on five blog posts per week. Not a huge chunk of my time, but enough to slowly start seeing a small trickle of traffic from other travel blogs, posts about New Zealand, etc.

For this blog, I comment on anything and everything. Other posts that mention me, design or food blogs I read for fun on a daily basis, AND I comment on posts that are relevant to the topic I’m posting about. So if I write about Twitter hashtags one day, I check out who else is blogging about Twitter hashtags using this brilliant tool called The Google. I do this as part of my research and once I’ve posted, I always leave a comment on the original post sharing my thoughts and commenting on what they wrote about. Doesn’t matter if it’s Joe Sixpack’s Blog or something as big as Problogger. Either way I make sure my name gets around and there’s always a link back to my site.

If you don’t comment, you’re missing out on an opportunity to not only get your name seen and link back to your blog, but you’re losing the chance to be part of a community. One of my greatest motivators is the comments I get here and there’s nothing I love more than seeing the comment numbers rise because people are talking to each other. Without me.

How to Leave a Quality Comment

Okay. You know you need to comment. Hopefully you know how to leave a comment. Now we have to make that comment awesome.

Luckily, my commenters are ridiculously smart and clever and hilarious. I get occasional spam and occasional “Great post!” from someone I’ve never heard of, but 99% of the time I get the same people commenting on post after post with thoughtful responses, questions or experiences of their own. So while every comment is different and every response is unique, here are a few tried and true rules about comment leaving:

Don’t be a troll. You can disagree and shout your opinions from the rooftops but avoid anything nasty, mean or unhelpful.

Try not to correct spelling mistakes. If the blogger has made an error, email them, but don’t act better than everyone else by trying to sound smart. Publicly calling someone out is lame.

Write a few sentences. People (bloggers and readers alike) love discussion and simply writing, “Great job” or “Nice post” doesn’t actually add anything. Be thoughtful, spend a few minutes coming up with a response, and people will actually take the time to read it and subsequently check out who you are.

Skim the other comments. If you have a question, great, go ahead and ask it, but make sure it hasn’t already been addressed. Bloggers hate responding to the same things over and over.

Include an appropriate link. It baffles me why people link to their Facebook page or Twitter profiles when this is a perfect opportunity to get some targeted blog traffic. Why send us on a wild goose chase for your blog when you have a great way to send us directly there?

Get a Gravatar. A Gravatar is a globally recognized avatar. Meaning whenever you comment using your email, your photo pops up (unless you’re using Disqus, but that’s another story). You want to do this because it makes you  instantly recognizable, turning you into a person rather than just another name.

Include your email address. Most comment systems require this, but many don’t. You want to include your contact details so the blogger can get in touch with you! No, they’re not going to spam you or illegally add you to their daily mailing list. What they might do is thank you for your comment or email to offer you cake. I was once offered some really lucrative contract work because of a comment I left on my future boss’ blog. That never would have happened had I not included a way for him to contact me. (Note: No one else will see your email unless you include it in the body of the comment. Just type it in where it says “email.”)

Is commenting part of your strategy? What tips do you have to add?

Fun News: If you’re interested in comments, moderating and how to get more, I’m going to be speaking at Medisbistro’s Social Media Bootcamp. So stick that in your pipe and smoke it for a while. More details to come… (but if you do register now, use the code SCHEM50 for a $50 discount)

{Photo credit}

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  • Emma Cunningham

    I’ve never heard of Gravitars. That’s a really good suggestion.

    • Marian Schembari

      Thanks Emma! Gravatars are brilliant – they really make your comment stand out and look more professional. Perfect for bloggers without Disqus :)

  • Leah Petersen

    Great Post!

  • Leah Petersen

    ;) OK, I’m just being silly.

    Seriously, you spurred me on to go back to a well written, intelligent post I’d read this morning that had a just awful typo in it, and make my comment about the content and then email the blogger about the error. I’d want someone to do that for me.

    • Marian Schembari

      Nicely said ;-)

      And nicely done!

  • John Falchetto

    Great post Marian, nice job. That’s enough right?

    Seriously, you are absolutely right and not only does commenting should be part of any blog growth strategy, answering these comments should also be on the to-do list of any blog owner. Unless you are Seth Godin.

    Regarding providing links I use commentLuv which not only gives commenters some link love but also gives me a direct link to their latest post, where I can go and comment. Unfortunately it doesn’t work with Livefyre or Disqus.

    • Marian Schembari

      Haha, nice ;-)

      CommentLuv is great, but I love Disqus more. I’ve also found bugs with CL on other sites. For some reason my posts only come up 50% of the time. I find Disqus more reliable and better for conversation. But regardless of your comment system, it’s the content that’s important. And hopefully every blogger is able to agree on that :)

  • Keli Gwyn

    These are great tips, Marian. I interview writers on my blog Romance Writers on the Journey, many of whom are not yet published or debut authors. Often mine is their first guest post. I give them pointers on how to make their experience more enjoyable. One of them is to get a gravatar. It’s quick and easy to do and, as you said, makes them recognizable by putting a face with their name.

    • Marian Schembari

      Gravatars = Awesome. The end. Period. Stop.

  • Gabrielle

    I agree. I’ve turned on my Akismet spam filter just for those “nice job” and “snkjjafjajka” type comments. Ugh.

    It’s definitely a part of my strategy being in Jon’s Guest Blogging program. I get some traffic from comments, but the main strategy for me is building connections.

    • Marian Schembari

      Exactly! If I ever want to guest post on someone’s site I always make sure to comment frequently for a few weeks before ever approaching the blogger.

  • Melissa Breau

    Hm, future boss’ blog? Was that snarky or sincere? Very curious to hear more ….

    • Marian Schembari

      Ha! Snarky? Nooo, this actually happened. One of my first steady freelance gigs was with Digital Book World and I landed the job because I commented on my future employer/client’s blog. Apparently he liked my comment, found my site and thought I’d be a good contributing editor for the online magazine. It was brilliant! And my favorite example for how important commenting is :)

      • Melissa Breau

        Ah. I took “future boss’ blog” to mean someone you have yet to work for — thought perhaps it was someone you WANTED to work for in the near future.

        That’s an awesome story. And it does really illustrate the importance of blog comments. Would love to hear more about your research process when you’re working on post ideas. I generally try to avoid googling too much; I find sometimes it influences the way I write the piece and makes it harder to be original. Where do you draw the line?

        • Marian Schembari

          Ooooh, that’s a good question. Sometimes I’m super anal about researching – mostly for my “how to” posts. But for posts like this I just banged it out because it’s been based off my experiences. And it’s definitely my ranty posts or the ones that stem off a story or experience that get the most feedback. There are probably enough how to posts or tutorials to kill a social media ninja that too much Googling will just turn us all into clones of each other ;-)

  • Ella

    Thanks for the great article. I do have a question about gravatars though. I signed up for a gravatar, but it doesn’t always work. When I leave comments I’m always asked how I want to identify myself. The goal is to point people to my blog, right? So I don’t want to identify myself with just an email. I don’t have a WordPress or Blogger account, so that’s not a good option. So I usually select Name/URL which is great because it links to my blog directly. The problem is…no Gravatar! This is because the gravatar is created via your email. It seems I have a choice – supply my email (no direct link to my blog) or supply a URL (no gravatar). Or am I missing something?

    I will point out that your website’s comment field is different from most that I see. It asks for email and optional website which is great. Most of the other blogs do not have this (Blogger in particle).

    • Marian Schembari

      Okay, this is true. It doesn’t work anywhere where you don’t put in your email address. So Blogger obviously doesn’t display gravatars. Which is fine and not the end of the world. Most comment systems however DO have a place for you to put in your name, URL and email address. I would always put in your URL over email though – more important to point people to your blog than have a picture.

      And Disqus is not an uncommon commenting system – in fact, most of the blogs I read have it. Meaning it depends what sort of blogs you read. I rarely see a Blogger site with any commenting system other than Blogger’s – which is crap. (But then again, so is Blogger!)

  • Jarka Hrncarkova

    How to Leave the Best Comment in the History of the Web — Marian Schembari via @MarianSchembari

  • John Falchetto

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  • Nina Killham

    Great post! ;0 RT@MarianSchembari
    How to Leave the Best Comment in the History of the Web

  • Wildfire Marketing

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  • Rachel Blom

    Once again she's so right! Love this post. RT @MarianSchembari: How to Leave the Best Comment in the History of the Web

  • Will Goto

    How to Leave the Best Comment in the History of the Web

  • Michelle Bizon

    Always a good refresher! –> Reading: @MarianSchembari's "How to Leave the Best Comment in the History of the Web"

  • Carrie

    great tips! so many people sit around wondering why they never get meaningful comments on their own blogs when they’ve never left one in their life. i think it’s one of those “you get what you give” situations.

    • Marian Schembari

      Love this comment Carrie! It’s so spot on. “Give to get” is absolutely the number one blog rule worth following.

  • Sara Beth Allen

    OO I am off to get an official gravatar. Nice tip.

    • Marian Schembari

      Sweeeeet!!! Gravatars rock my world :)

  • Anonymous

    Great stuff as usual…

    One thought: folks new to the blogging world and comment systems should RESIST THE URGE to use Facebook as your comment engine. That, also, defeats the purpose (blog traffic you need, traffic to Facebook you don’t). Plus, you don’t want FB as your “single point of failure.”

    Comments make the blogger’s day.

    • Marian Schembari

      This is very, very true. I don’t know why anyone would send folks back to their Facebook page, which doesn’t even have a profile picture and has been inactive for ages. IF YOU WANT TO GET BLOG TRAFFIC YOU HAVE TO LINK TO THE BLOG. Amen.

  • Tony Hunt

    You = Awesome.

    Mainly because you’ve used the word Troll properly…

    …and advocate Gravatars

    The awesomeness is also because you’re one of the few people I’ve read that hasn’t come off as someone who’s miraculously managed to become an expert in techie/online marketing/and web presence in 4-6 months. If anything, you should totally get an award for that. ;)

    90% of my business comes from people/businesses that have had a bad experience in developing a web presence (we happen to share a profession) and honestly it’s a little refreshing to see honest work out here.


    • Marian Schembari

      Haha, thanks Tony!

      I never pretend to be an expert, but I HAVE learned a few things along the way that – through time and patience and a ridiculous amount of work – have sort of worked for me in terms of my blog and business.

      And I feel you on getting business from bad business. Honestly. It ends up costing the client more because it takes such a long time to untangle the web of disaster that other companies can do to a person’s online presence. It’s such a shame…

      • Melissa Breau

        Working for the magazine, I see PR people all the time who have just “added” social media to the services they offer their clients–without any experience, without any know-how and frequently, they just send out spam with their clients’ names on it. Not good.

        The problem is so few companies know what to look for when hiring someone to manage their social media (or teach them to do it). They trust their PR companies… and to be fair, this isn’t true of *all* PR companies (just most of them).

        Nothing frustrates me more though…

  • Alisha

    Now I want a Gravatar. And I feel a lot of pressure to leave a great comment on a post about commenting. Anyway, thanks for the kick in the pants to be a more frequent commenter.

    That’s awesome you’re speaking at the Social Media Bootcamp!

    • Cassie Wallace

      I also feel the pressure! haha.

      I, personally, don’t use commenting enough to drive traffic to my own site (not a blog..) but for clients, I always recommend it. In both situations, I always see results in Analytics, and not as high of a bounce rate as you’d think.

    • Marian Schembari

      Get one!

      Don’t stress too much about comments though or else you’ll never write any. While it’s great to write a brilliant comment, I’m always most inspired by folks who speak honestly here and don’t try too hard to leave some sort of brilliant response.

      Also, don’t comment unless you’re inspired to. There’s nothing worse than a commenter who only does it for extra traffic. Bloggers can smell folks out like that from a mile away.

  • Sally2hats

    Good advice. It’s also useful to comment on the blogs of people who visit yours and comment regularly too (I have a list in my reader to remind me). But Marian, you haven’t told us….what is the best comment ever in the history of the web?! In your opinion of course!

    • Marian Schembari

      Absolutely. This is why people who comment regularly on my blog are always listed on a separate Twitter list so I can always keep tabs on what they’re doing and stay in touch. This is so people don’t feel like they visit and comment with nothing in return. Bloggers should always remember that readers are always temporary and you have to give in order to continue getting.

    • Marian Schembari

      As for “the best comment in the history of the web,” it’s one that includes everything I mentioned above. I’ve seen a couple folks who include contact info, a gravatar, links back AND leave something thoughtful and inspiring. Luckily, there have been many “best comments” posted on this site and for that I am extremely lucky :)

  • Siany

    Something very useful to remember – If you actually leave a comment with the name of you blog *in the comment* rather than just as a link, it comes up in web searches, and that’s a handy little thing. People google you and they see that you’re being talked about – even if it’s you that’s doing the talking. For me, the more Domestic Sluttery shows up in Google, the better, especially on respected websites. Look, I just did it :-) Obviously name dropped and spamming are two very different things, but it’s a nifty trick to remember.

    • Marian Schembari

      YES. That is very, very true. And also good for folks who write for a group blog or as part of the company. I’ve seen people leave a comment under the name “Bob – Good Computer Parts, Inc” which, as long as it’s not spammy, can be a great brand strategy.

  • Zohar

    I try to comment on 4-5 blogs a day that in the same niche (book blogs). If it’s a book I read I also leave the link to my thoughts about the book. More than half the time I get comments back and some even comment on my blog first as a result. I also tweet “Commented on:…” which create a lot of good will.

    On another subject, my blog has been named as one of the “Awesome Book Blogs You Should Also Check Out” by The Damn Best Create Writing blog ( and I have to thank Marian for it.
    If it wasn’t for many of the great tips I received over the past several months from this blog I seriously doubt I would have been on the list. I can only imagine the value you bring to the table for your paid services.

    So a big THANK YOU to Marian.

    • Marian Schembari

      Way to go! I love the “commented on…” aspect as it has the good karma of a retweet, but also the suggestion that it’s worth commenting on – which can help the author with further discussion

      And congrats on getting listed! Though YOU did that all on your own, take credit where it’s due :)

  • Corey J. Popp

    Naked pictures of me on my blog! –> (Just kidding. It’s just a plain old writing blog. But, hey, it was worth a shot, right?)

    • Marian Schembari

      Ladies and gentlemen, a perfect example on how NOT to leave a comment. I was going to delete it, as I do most self promotional garbage that gets left on this site, but I decided against it because I wanted to highlight exactly what’s wrong:

      Sure, there is a link and avatar, but the commenter clearly didn’t read the article. Didn’t contribute anything to the discussion. Instead, he leaves ANOTHER link to his website and encourages us to visit instead of participating in the conversation. He talks AT us, not TO us.

      We may comment on sites to generate traffic, but you don’t want “hate traffic” you want “curiosity traffic.” This is not why you comment on a site. This is not HOW you comment on a site. What would have worked better (to encourage me and readers to click) would be to leave something insightful, useful, funny, interesting. Not spam.

  • Melody Granger

    Been wanting to update my gravatar picture, so thank you for sharing the link! It made it really easy for me to do the update on the fly ;-)

    Yes, I comment on others’ websites, but only if I truly have an urge to contribute and thank them for sharing “great content!”

    I get the most comments on my website when I give them a sneak peek into my personal life – like how I’m a pyromaniac and I burn paper, don’t shred it! Or when I give away free stuff and make ’em leave me a comment to get the chance to win – that’s so wrong!!! haha, but hey, now I know who I’m working with…ya know?

    • Marian Schembari

      Super easy! Glad you did it :)

      I’ve actually found the same thing on my own blog and you’ve completely read my mind! I’ve been meeting to write a few more personal posts here, just haven’t gotten around to it yet. You’ve definitely kicked my ass into gear!!

  • Elizabeth S Craig

    How to Leave the Best Comment in the History of the Web: #amwriting

  • Robin Wiley O’Bryant

    RT @elizabethscraig: How to Leave the Best Comment in the History of the Web: #amwriting

  • Shallee McArthur

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  • Kristin Offiler

    Great advice in this post! A lot of bloggers don’t realize that a huge part of creating a community is leaving thoughtful comments on other blogs. If you think of it in terms of real life, you make friends when there are meaningful connections made, right? Blogging is the same idea. Nice insight, Marian! :)

    • Marian Schembari

      Amen! You sort of said in two sentences what I was *trying* to say in a whole post. Nicely said, Kristin, nicely said…

  • Beverly

    Thanks for the reminder of how beneficial comments can be. I need to do more of that and think I’ll adopt your idea of making 5 comments per week as my own goal. That’s very do-able from a time perspective.

    • Marian Schembari

      Oh goodie! Yeah, I’ve found that being unrealistic about the things I need to do to promote this site means nothing ever gets done. But giving myself 10 minutes a day on Twitter or set myself a goal of answering one LinkedIn question a week means I always get it done AND help generic traffic to the site all in one go :)

      Good luck!!

  • Steve LeBlanc

    How to Leave the Best Comment in the History of the Web — Marian Schembari Fun read by @MarianSchembari

  • Kate

    I enjoyed this! Quality comments are so important. So much of blogging is about community – we all want that interaction with readers, and of course, they want it back!

    I linked this post over at Kate’s Library in my “Friday Five”.

    • Marian Schembari

      Thanks Kate! For future reference (and for those readers who check out the comments), if you’re asking the blogger to read a post of yours, or letting them know you’ve mentioned their post, it’s helpful to get a link. Plus, your name doesn’t have a link to your site either, so I have to hunt down the article you’re talking about!

  • Pingback: Want More Blog Traffic? Make Good Comments | The Passive Voice()

  • Irene Vernardis

    Nice post :D.

    I agree up to some point with the rule “Write a few sentences”, but not 100%.
    Sometimes there is not much to add or comment except that and a “thank you”. There are times when one is really grateful for some advices or tips and just feels to express simply that. Like when one offers just a rose, instead of a large bouquet, and that might be more valued.
    Additionally, sometimes I feel that in order to make my point understood on a particular issue I have to elaborate on it and the comment comes out huge, which might be annoying for other readers or the blogger him/herself. So, there are sometimes exceptions to the “Write a few sentences” rule. Thus, I think that it’s a good rule but with a little room for bending, with sometimes being the key word.

    Thank you for your post :)

    • Marian Schembari

      Okay, this is a great comment – definitely gave me stuff to think about!

      I agree with your disagreeing, though I have a few points. First of all, when I said to write a few sentences, I never meant that you couldn’t write MORE (my bad, didn’t word that properly!). My point was that a simple “nice post” doesn’t really cut it if you want to write the best comment in the history of the web. And by “best comment” I mean one that encourages people to click on your name and check our your blog. The point of commenting – in this post, not always – is to generate some traffic and be part of a community. It’s really hard to do that if all you write is two words.

      I understand where you’re coming from – sometimes you just gotta comment and it doesn’t matter if all you have to say is “great job!” That said, can you understand why that’s not super beneficial when it comes to generating your own traffic? Two words doesn’t make me curious about who you are. Two words doesn’t make anyone really interested enough in your opinion to see what you have to say. In fact, so many times “nice job” is written by spambots and you really don’t want to compare yourself to them, do you?

      Point being, I agree. Bending is always good :) I’m definitely a bender. But sometimes when you have goals (social media related goals), it’s really important to contribute to the conversation and do it attractively, with good spelling, an avatar and a comment of a decent length. Otherwise, even a simple “thank you” is a waste of time.

  • Gina Villagomez

    I used to be such a lurker: I would read tons of blogs but never comment on them! I’m not sure why; I think I was just timid. But ever since I started blogging more this past January, I’ve started commenting more–really commenting and not just saying a few unoriginal words. And you know what? All of the sincere commenting I’ve been doing has been bringing more people to my blog! Who would have thought? ;)

    I would definitely agree that making yourself known is the best way to make yourself known.

  • Research

    Research can be defined as the search for knowledge, or as any systematic investigation, with an open mind, to establish novel facts, usually using a scientific method. The primary purpose for basic research (as opposed to applied research) is discovering, interpreting, and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe.

  • Hajra

    I learnt this lesson pretty early in my blogging days and the best part is that bloggers who have “been there, done that” always come back and leave a comment on my blog. It helps forms a “community” as well. Also, I hate it when some people just come by and say this “NICE! come visit my blog at”

    Commenting always works, if not the blogger themselves, other commentators might find you interesting and stop by your blog.

  • kazkiely

    Thanks for this. At the moment I’m trying to develop my personal “brand” online and understand a major part of this is commenting on blogs. So consider this one of my first! I’ve avoided it in the past and would just lurk as wouldn’t feel I had much to contribute to the conversation and that if I said something I would get shot down! I think it’s a case of getting out there, and even if I get met with criticism I guess it’s more opportunity to overcome it which helps to build up that presence and generate traffic. 

    In the spirit of the post, here is my blog:

    • Marian Schembari

      Yay! Congrats on starting your commenting career :) Developing your brand through actually engaging with people is definitely my favorite way of building a presence online. Glad you enjoyed the article and shared your thoughts!

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  • SuwanneeRefugee

    I’m a little late to this conversation, but I’d like to add my two cents worth here.  One thing I’m noticing is that it is extremely difficult to comment on Blogger blogs because of the comment settings bloggers have.  Open-id doesn’t work either.  The only way to post with a self-hosted site is if Blogger blogs have a url comment box.

    • Marian Schembari

      Oh man, glad I”m not the only person who noticed this! I rarely comment on Blogger anymore. Making commenting hard only hurts yourself in the long run. Wish more bloggers understood this.

  • Steve LeBlanc

    How to Leave the Best Comment in the History of the Web by @MarianSchembari Fun insightful read. Great blog.

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  • James Clark

    Yes, its an important part of my strategy. I love to join in the conversation because I’m naturally friendly. I don’t care what Carl Jung says.(LOL)

  • Web Outsourcing Gateway

    Great article.
    Blog commenting has been a good way to obtain traffic. I want when you said, “Be thoughtful, spend a few minutes coming up with a response, and people
    will actually take the time to read it and subsequently check out who
    you are.”
    Many people (even companies) do commenting for just saying “Nice post” just to figure out that nobody check on their site because of that ‘so-so’ comment. It is good to say that even in comments, you are giving an information.

    PS. I love it when you mentioned, “Don’t be a troll.”

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