5 Creative Uses for Facebook Photo Albums

by Marian Schembari on June 2, 2011


As more businesses – small and large alike – start setting up shop on Facebook, the more the seriously creative ones stand out. Recently, I’ve seen a number of folks using photo albums to post everything from featured menu items to the year’s highlights.

I don’t care if you’re brand spanking new to the site or your well-established page has a trillion billion fans, you can always learn a thing or two from companies thinking outside of the page box and getting clever with images. Here are five things you can do right now to up the ante on your page and engage fans in a way you might never have expected…

Tag Your Products

Every day, Delish Cupcakes uploads an image of their “cupcakes of the day.” Not only are they artfully displayed with the occasional classy photo filter thrown in, but the cupcakes themselves are tagged with their incredibly cute names.

Do a Delish: If you sell something – anything – dedicate a photo album on your Facebook page to visually draw in your fans. Tag the products/menu items with their name and add a little description to give us more info and a URL if applicable. And don’t forget to “Do a Delish” by making sure to answer all questions as they come!

Highlight Your People

Hit travel website, Gadling, has an entire album dedicated to their writers. But they don’t just feature boring ole headshots. No, Gadling emphasizes how all of their bloggers love travel and have uploaded some great shots to prove it.

Do a Gadling: Whether you have employees, students or even family involved with your page, highlight those that work behind the scenes and Do a Gadling by relating the images back to your niche. For example, if you’re a winery, collect photos of your employees in a vineyard, sipping wine or crushing grapes a la Lucille Ball.

Get an Opinion, Start a Discussion

Online fashion retailer (and one of my personal favorites) ModCloth has essentially created a Facebook designer team of ModStylists who not only model outfits using ModCloth products, but display outfit tweaks side by side and ask for fan feedback.

Do a ModCloth: No matter what your niche, asking for user feedback is the best way to get fans talking. Website designer? Show us two versions of your site with slightly different background colors and ask users to vote. Author? Take a screenshot of the first sentence of your latest book written two ways and let the discussion ensue. Even if you have a preference, it’s fun for fans to get involved and you never know who might change your mind!

Create a “Best Of” Collection

Ridiculously good-looking popular HBO show True Blood compiled a short album of the best show moments of 2010, including a screenshot and link to a Sesame Street parody (True Mud), Comic-Con panel and Grammy nomination.

Do a True Blood: While it’s easy to have a press page or news section on your website, people are visual and compiling your favorite happenings from the year in an easy-to-digest format, fans can share in your success without the incessant self promotion. Use Facebook albums to highlight publications, press coverage, images of events you attended/spoke at, etc. The options are sort of limitless here, meaning you can get as personalized as you want!

Show Off Your Community

3D cinema company, RealD, does a great job crowdsourcing and pimping their tech by posting hundreds of photos of happy movie-goers in their 3D glasses. The trend has become so huge that fans upload the photos themselves, tagging RealD in the process.

Do a RealD: This may not be the newest trick in the book, but showing off customers at an event, using your products and essentially being real people (not models) looking happy as can be is the best advertising. No one uploading photos of themselves auto-magically on your page? Just ask. Author Jody Hedlund put together a great album of readers posing with her book that got started because she simply asked them to. Luckily, her readers love her enough to oblige. Plus, people love seeing photos of themselves.

Your Suggestions

Unfortunately, we don’t see enough pages using photo albums to their full creative capacity. So it’s even more important we highlight how many awesome ways there are to make your page a full multimedia experience! What tips would you suggest for businesses to liven up their Facebook photos?

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  • http://twitter.com/marianschembari/status/76273206989828096 Marian Schembari

    5 Creative Uses for Facebook Photo Albums http://bit.ly/jQzNtd

  • http://twitter.com/combotronicsinc/status/76274497686224897 Combotronics, Inc.

    5 Creative Uses for Facebook Photo Albums http://bit.ly/jQzNtd

  • http://twitter.com/jenniferpooley/status/76276551703990272 Jennifer Pooley

    5 Creative Uses for Facebook Photo Albums http://bit.ly/jQzNtd

  • http://twitter.com/meggoldman/status/76280098722037760 Meg Goldman

    RT @MarianSchembari: 5 Creative Uses for Facebook Photo Albums http://t.co/2T4z2ta

  • http://twitter.com/savvymarketers/status/76304591439933440 savvymarketers

    Loving this! RT @marianschembari: 5 Creative Uses for Facebook Photo Albums http://bit.ly/jQzNtd

  • http://twitter.com/bethjusino/status/76309946379153408 Beth Jusino

    RT @MarianSchembari: 5 Creative Uses for Facebook Photo Albums http://bit.ly/jQzNtd via @ChristaAllan //Good ways to catch people's eyeballs

  • http://www.domesticsluttery.com Siany

    This is such a useful post. I’ve always struggled with how to expand our Facebook photos. Not because we don’t have images we can use, it’s just that they a) go straight into blog posts or b) they’re not ours to use. Shops have a general goodwill about bloggers using their images to write posts about them, but I’d imagine they’d get mighty hacked off if we started popping them on our page – which leaves us with a gap in what we can post image-wise. Sometimes it’s difficult to fill that gap. We’ve wanted to do it for a while, but there’s been nothing specific that doesn’t fall into the ‘we really should put some photos on Facebook’ category.

    But we can make a Sluttery Writers album and fill it with us having fun and looking happy and pretty. And I’m off to do that now.

    • http://marianlibrarian.com Marian Schembari

      Thanks Sian! Fair enough with the shopkeeper thing, though if it were MY shop I’d want all the Facebook promo I could get. Still, I’ve been seeing a lot of really clever alternatives, like featuring/tagging your writers, extra images from posts, etc. Can’t wait to see what you do! No doubt you’ll rock it…

  • http://twitter.com/marianschembari/status/76369213748551680 Marian Schembari

    5 Creative Uses for Facebook Photo Albums http://bit.ly/jQzNtd

  • http://twitter.com/delishcupcakes/status/76421466912063488 Delish Cupcakes

    RT @MarianSchembari: 5 Creative Uses for Facebook Photo Albums http://t.co/eHee8aZ

  • http://twitter.com/vinlew/status/76426651600293888 Captain Sir Vincent

    RT @MarianSchembari: 5 Creative Uses for Facebook Photo Albums http://t.co/eHee8aZ

  • http://twitter.com/quirstdesign/status/76561657769369600 Sheila Woodbridge

    Good ideas! RT @jorgensundberg: 5 Creative Uses for Facebook Photo Albums http://feedly.com/k/mtCMoG

  • http://www.moxymag.com Melissa Breau

    Thanks for this Marian. We’ve been looking for ideas to promote Moxy Magazine a bit more, and this sparked several…. in addition to adding a writers/contributors album I’m talking to our marketing team about possibly having a “Moxy Women” album with readers’ pictures of themselves doing something bold or with someone/thing that inspires them to be bold.

    So thanks for the inspiration.

  • http://twitter.com/awemazinc/status/77442153793601536 AweMazInc

    5 Creative Uses for Facebook Photo Albums http://bit.ly/jqNUxD (via @MarianSchembari)

  • Diana

    This is something I’ve had great success with since I started managing the FB page for the Islander newspaper six months ago. Each week our albums are updated and they correspond to the aspects of the weekly community news that are more fun: Great Island Catch features all the boat capt’s fishing charters and the fish their customers catch, community event posters get loaded into an album for a quick reference of what’s happening, we have a large arts community for such a small Island and so my arts & culture album is popular showcasing which gallery is featuring which artist and the album offers a little snippet of they style work you might see that month … and naturally all the out-takes from events that don’t make it to print make it into an online album, but only for a week. And if someone wants a permanent copy there is link to direct them to our photo gallery store where they can purchase a print. I’ve just added a new album: Youth sports for the weekly round-up of kids soccer games etc photos that our sports writer takes. Albums have been a great tool for me to keep our page fresh each week and it seems to be what our followers want. The only restriction I have is in promoting businesses – they have to buy space in print, so I don’t think I should give away our online space either. 

    Diana Bogan

    • Diana

      If anyone wants to take a look at ours here is the link: https://www.facebook.com/pages/The-Islander/160211899704

  • http://www.youtube.com/watch?v=6hfCjU2NXDA fatloss4

    Interesting post. I’ve been looking to make better use the facebook photo gallary… 
    a lot of interesting concepts here. Thanks

  • http://twitter.com/philsimon/status/83453487551217664 Phil Simon

    5 Creative Uses for Facebook Photo Albums — Marian Schembari: http://disq.us/2ct481

  • http://www.prlog.org/10705751-the-lotto-black-book-formula-secret-to-become-millionaire.html Mikewellswife2

    I’ve just started using Facebook and have found so many friends that I would have never met in this life time at least! I’ll start exploring the photo albums now. Thanks! 

  • http://www.youtube.com/watch?v=Uq6KSwuMnAc african mango

    Facebook has made a significant difference to our lives. It truly is the best place to meet old friends and stay connected. Thank you facebook! 

  • http://twitter.com/angiepedersen/status/111644718273794048 Angie Pedersen

    5 Creative Uses for Facebook Photo Albums — Marian Schembari http://t.co/catnp5y

  • http://www.seoexpertsacademy.net seo

    Facebook is now tracking user information just like Google.. according to the latest news. This is scary. Why should any company get private browsing info?

  • seo experts academy review

    FACEBOOK made our lives worth living. I can’t imagine what would happen if it’s gone. Today, it is the best, the fastest and the most popular way of staying connected with anybody else. It’s more than just photos and comments, it is also a convenient medium for business. Great innovation by that young guy named Mark Zuckerberg.
    http://www.seoexpertsacademy.net/seo-experts-academy-review

  • seo experts academy review

    With regards to this article, I love the tips about upgrading your photo albums. Very effective!
     http://www.seoexpertsacademy.net/seo-experts-academy-review

  • Pingback: Happy 2012! Let’s Celebrate a Year in Pictures — Marian Schembari

  • http://pulse.yahoo.com/_3RVWLJ2EFGTLHX56BBUTU2FDT4 MARLON

    i love Facebook. it’s the number one social network for the youth…http://youth-activities.com/

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