As more businesses – small and large alike – start setting up shop on Facebook, the more the seriously creative ones stand out. Recently, I’ve seen a number of folks using photo albums to post everything from featured menu items to the year’s highlights.
I don’t care if you’re brand spanking new to the site or your well-established page has a trillion billion fans, you can always learn a thing or two from companies thinking outside of the page box and getting clever with images. Here are five things you can do right now to up the ante on your page and engage fans in a way you might never have expected…
Tag Your Products
Every day, Delish Cupcakes uploads an image of their “cupcakes of the day.” Not only are they artfully displayed with the occasional classy photo filter thrown in, but the cupcakes themselves are tagged with their incredibly cute names.
Do a Delish: If you sell something – anything – dedicate a photo album on your Facebook page to visually draw in your fans. Tag the products/menu items with their name and add a little description to give us more info and a URL if applicable. And don’t forget to “Do a Delish” by making sure to answer all questions as they come!
Highlight Your People
Hit travel website, Gadling, has an entire album dedicated to their writers. But they don’t just feature boring ole headshots. No, Gadling emphasizes how all of their bloggers love travel and have uploaded some great shots to prove it.
Do a Gadling: Whether you have employees, students or even family involved with your page, highlight those that work behind the scenes and Do a Gadling by relating the images back to your niche. For example, if you’re a winery, collect photos of your employees in a vineyard, sipping wine or crushing grapes a la Lucille Ball.
Get an Opinion, Start a Discussion
Online fashion retailer (and one of my personal favorites) ModCloth has essentially created a Facebook designer team of ModStylists who not only model outfits using ModCloth products, but display outfit tweaks side by side and ask for fan feedback.
Do a ModCloth: No matter what your niche, asking for user feedback is the best way to get fans talking. Website designer? Show us two versions of your site with slightly different background colors and ask users to vote. Author? Take a screenshot of the first sentence of your latest book written two ways and let the discussion ensue. Even if you have a preference, it’s fun for fans to get involved and you never know who might change your mind!
Create a “Best Of” Collection
good-looking popular HBO show True Blood compiled a short album of the best show moments of 2010, including a screenshot and link to a Sesame Street parody (True Mud), Comic-Con panel and Grammy nomination.
Do a True Blood: While it’s easy to have a press page or news section on your website, people are visual and compiling your favorite happenings from the year in an easy-to-digest format, fans can share in your success without the incessant self promotion. Use Facebook albums to highlight publications, press coverage, images of events you attended/spoke at, etc. The options are sort of limitless here, meaning you can get as personalized as you want!
Show Off Your Community
3D cinema company, RealD, does a great job crowdsourcing and pimping their tech by posting hundreds of photos of happy movie-goers in their 3D glasses. The trend has become so huge that fans upload the photos themselves, tagging RealD in the process.
Do a RealD: This may not be the newest trick in the book, but showing off customers at an event, using your products and essentially being real people (not models) looking happy as can be is the best advertising. No one uploading photos of themselves auto-magically on your page? Just ask. Author Jody Hedlund put together a great album of readers posing with her book that got started because she simply asked them to. Luckily, her readers love her enough to oblige. Plus, people love seeing photos of themselves.
Unfortunately, we don’t see enough pages using photo albums to their full creative capacity. So it’s even more important we highlight how many awesome ways there are to make your page a full multimedia experience! What tips would you suggest for businesses to liven up their Facebook photos?