A few months ago I made a video tutorial for the subscribers of my newsletter. To be honest, I never really liked making “exclusive” content so the newsletter is now defunct and I’m re-purposing some of the good ones that went out last year.
As you’ll see below, this tutorial is a demonstration of how I use HootSuite and keep it organized. While I’m a big proponent of “different strokes for different folks”, I personally love taking a peek into the quirky ways people use things. While my setup below is by no means unique or all that creative, it does work hugely well for me in terms of keeping up with searches, conversations and not losing my life entirely when I sign in.
For those of you who aren’t into the whole video thing, here’s a quick summary:
- HootSuite is more awesome than TweetDeck because it’s web based and there’s more flexibility in terms of organizing followers, topics and events.
- Use the “pending tweets” stream to start scheduling posts to go out so you can reach as many followers as possible.
- I organize my main tab with my home feed, @replies, sent tweets and pending. This way I can see everything at a glance and avoid sending a post out more than once.
- Go through your home feed every morning and see if there’s any conversations you can jump into.
- If you have a blog, organize a separate tab to include people who regularly comment/retweet so you can return the favor and stay in touch!
- Use well organized and highly specific lists so you can keep tabs on interesting people in your industry, coworks, real-life friends, etc.
- Set up a tab for any Twitter chats you join. Create columns for mentions, the hashtag and the moderator’s username so you don’t miss any questions or important comments in the flurry of the chat.
Any questions, don’t hesitate to ask below in the comments. And if you have any tips for me/us or if you’ve found different aspects of HootSuite useful, please share with the class!
Update: A few of you have asked to embed this video on your own sites and you’re more than welcome! A link back as credit would be a nice, but isn’t required.