Welcome to part 2 of Twitter Bios That Will Rock Your Socks.
After publishing last month’s post I realized the majority of the people featured were writers. Apparently writers can write well. Go figure.
While authors may have the upper hand in crafting short, sweet and memorable bios, I did try to avoid that “mistake” this go around. I even feature a company or two!
Alright, so maybe @joelharperfit was a client of mine back in the day, but his bio is still a work of genius. It establishes him as an expert (re: impressive clients) while also showing he’s not snobby about it (re: 10 year old kids). It subtly hints at a product you can buy without shoving it down your throat (re: FIT PACK) and then makes him relatable and easygoing with the dessert comment. Pretty much the perfect bio.
I featured @AuckTransport recently and for good reason. Every Aucklander without a car (and sometimes with) can relate to the ridiculous inefficiencies of Auckland’s public transport system. What I love about this bio in particular is that it starts off almost like it’s an official account, then throws you the “shit” curveball. (And I’m nothing if not a girl who loves her potty language.) Finally, they round it out with an extremely identifiable quip about transport delays. Genius, I tell you!
@RedheadWriting (aka Erika Napolentano) makes me think, cry, laugh out loud and is one of my favorite bloggers of all time. So it comes as no surprise that her bio is both impressive and self-deprecating. She makes other Twitter-lovers feel some sort of connection AND it says what she does while giving us an idea of the kind of writer she is. She’s a digital girl without looking like every other digital girl.
Food blogger (and another personal favorite of mine), @joythebaker has such a simple and perfect bio there’s not a lot else I can say. This fits her online personality and makes me want to immediately make a batch of her cookies (a recipe I most likely found on her blog).
Yeah, it shocked me too when I found myself screenshotting the profile of @BNZBank. But come on, how great is this bio? Very simple, to the point and clear they understand how Twitter works. They’ve managed to combine their long history (150 years of banking) with new digital technology (140 characters). Plus, when a bank give us a glimpse of humor they become a-okay in my book.
Another company profile I just had to include. @threadhelp is so great because they walk the walk. I had a question the other day and they responded within the hour. They’re true to their word and while this profile is nowhere near as fun as the official Threadless account, it serves such a great service and you can feel the smile coming right out of your screen.
1. Relatability is huge. Make people feel like they know you and have had similar experiences.
2. Be impressive. Highlight your mad skills, but don’t get cocky. Feel free to list a snazzy award, column or hot client, but don’t forget to round it out to point #1.
3. Sometimes you don’t need to list all your hobbies, job titles, URLs, etc. Sometimes a simple sentance that sums up your Great Passion is enough to grab our interest.