I’ve been a social media manager since 2009. This isn’t to brag (okay, it sort of is), but to vent my frustration about people who teach social media. All I want is an advanced class. A conference session that doesn’t suggest bloggers install pop-ups. I don’t want to hear about how CONTENT IS KING. And you should SCHEDULE YOUR TWEETS. Give me a fucking break.
I want to hear case studies of real company strategies. Not campaigns. Strategies. I want to learn about some cool new metric you can track by hacking Google Analytics. I want examples of how teams contribute to one account and how to manage that schedule and voice.
What I don’t want is to hear are SEO tips in a social media class. HINT: They are not the same thing.
Every time I go to a social media/blogging/industry event people are so scared to give away secrets. Or maybe it’s because they’re too afraid to show that they have no idea what they’re doing. I honestly have no idea why these events end up being such regurgitated crap. For example, a few months ago I went to a meetup of community managers and when asked how they measure return on investment one woman said, “um… traffic and engagement?”
*Cue me fanning my face and fainting from the genius of it all.*
I am so over people saying it’s impossible to track ROI on social media efforts. I call bullshit. Of course you can. Ish. Which is why I want to actually get something from these events. I want to brainstorm with other social media managers who aren’t assholes. Or cliquey. (In New Zealand I was a member of a private Facebook group and all they did was share Mashable articles and bitch about other industry people.)
So in the spirit of total transparency here are the things I don’t know. The things I want to learn alongside other social media managers who recognize that this is a new industry and we need to learn and experiment together:
- What your conversion metrics are when you report This doesn’t include traffic, time on site, etc.
- How you work with a team. HootSuite Pro is the closest I’ve come to learning but they charge such a stupid amount for each team member that I’d really rather just share the damn password with everyone.
- What other company strategies looks like. Or does everyone just pull it out of their ass and assume it’s a strategy?
- How companies manage blogger outreach programs.
- How social managers structure their days.
I’d love to form a group of social media managers who aren’t looking for clients or frantically networking. A group of people who literally just want to kick ass at their jobs, share what they know and learn from each other.
If something like this exists, please tell me. If it doesn’t, and I start one, who’s in?