This blog started as a way to market myself to employers, beginning with a Facebook ad as an attempt to get a job in publishing. It worked like a charm, but the creativity of working for myself was much more fun. While this blog may have started as a career move, I keep it going out of love. So sometimes I’ll write about social media, other times I’ll write about my travels or my dog or how much I miss Autumn in New England. Basically, you never know what you’re going to get but this is my pathetic attempt as scoffing in the face of “niche.”

As for yours truly, I love cupcakes and think they’ll never be overdone. I heart travel, writing, hot yoga, pretty journals and have the sense of humor of a 12-year-old boy. I get sarcastic when I’m nervous. Or when I’m confident. You’ll just never know.

That would be me to the right, but my hair rarely looks like that nice. I usually have a lion’s mane an old boyfriend once referred to as “poop brown.” I hate raisins, papaya, crawly bugs, wet shoes, lipstick, high heels and being hungry.

I hail from Connecticut, went to college in North Carolina, studied abroad in London, moved to New York after graduation, then back to London. Now, two years later, I’m based in Auckland, New Zealand (long story), where the coffee has changed my life.

For those two years I was a social media consultant thug, working freelance with job seekers, yoga studios, authors, creative businesses and brick and mortar shops. Today I’m working full-time as a Digital Account Manager at an incredible marketing agency called Young & Shand. I offer the same services as before, but under the Y&S umbrella and with a group of people who couldn’t be more bad ass.

Want directions on where to go from here? Have a read of this blog’s Best Of or FAQ to learn more about my story and why the heck I do what I do.