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commenting is fun

My name is Marian and I am a Comment Whore

by Marian Schembari on March 2, 2010

The other night I was checking my email while a friend was over. I saw that someone had commented on my blog – which always gets me goin’ –  so I went to check on this awesomeness. After seeing that my most recent post had 19 comments (a HUGE amount for someone like me) I went a little giddy.

Until my lovely friend called me a “comment whore”. His words exactly: “Oh. You’re not one of those comment whores are you?”

Why yes, Charles, yes I am.

And p.s.? Bite me.

So I tweeted it (because that’s what us social media sluts do nowadays). RedoingMedia responded, saying, “@marianschembari proof positive that this is not the person for you????”

Which got me thinking. There’s this super-specific blogging community that you only understand if you’re knee-deep in the trenches. So maybe my friends don’t 100% get why I dig comments, but anyone else with a blog understands how vital they are to not only your site’s survival, but to your sanity/ego/motivation to move forward with your life.

We judge a blog entirely on its comments. I could give less of a shit if you get millions of readers every month, but if you’re getting 100 comments per post you are the cat’s pajamas. If you’re in PR you understand that reaching out to bloggers is important. But which bloggers do you contact? Those who are part of something bigger? The columnists for AOL? The biggies on HuffPo? Or do you go to the ones who have established their own little “cult followings”? People like The Bloggess or Marie Forleo

Darren Rowse on Problogger wrote a post, 7 Questions to Ask On Your Blog to Get More Reader Engagement(one of many on that site doesn’t say much but has an enticing header), on how using questions is THE number one way to get people talking. Chris Brogan says this too. In fact, most of his posts end in a question, but I’m not fully convinced this is why he gets so many people talking.

To be perfectly honest, the reason I comment on blogs isn’t because people ask. From my experience, both with my own comments and seeing why other people write, here are the top reasons I comment a blog post:

  • The blogger has said something I agree or disagree with strongly
  • I want to congratulate someone on a new job/baby/engagement/personal success
  • Something is hilarious and I want to add my own experience
  • Something is so amazing I couldn’t possibly leave the website without letting the blogger know how amazing they are but am too lazy to write an email (There is a fine line. Remember that.)
  • There’s some form of list, usually in advice-form, where I have something to contribute

Ryan Rancatore writes on his blog, Personal Branding 101, that one of the top 5 uncommon ways to measure social media success is through comments per page view.

20 Something Bloggers even has a group called We love comments! that has over 1,000 members. I know I’m not alone. If you have a blog, you are… a comment whore.

My posts with the most comments:

So we’ve got two personal posts, one “helpful” post and two controversial ones. Here are Penelope Trunk’s most commented:

Her most commented post talks about her miscarriage (personal), one is moderately helpful (usually involving a number), the other three are controversial, two of which have the word “hate” in the title.

So maybe this isn’t an exact science, but I don’t think readings posts like, 10 Techniques to Get More Comments on Your Blog is going to cut it.

Let’s try the questions thing – just for shits and giggles. Why do you comment? Are you a dirty little slut too?