human resources

LinkedIn Mondays: Top 3 Career Superpowers

by Marian Schembari on May 24, 2010

While I’m not sure about the wording of this question, I think it’s always important to look at how your skills can help other people. (And of course know what those skills are exactly.)

Question

What are your three strongest career superpowers? I’m looking to see how reframing our strengths as superpowers actually makes career development more fun and less frustrating.

~ Karl Staib

You gotta love Flickr, man. How amazing is this photo?

My Answer

I’m actually just putting together an article on the traits employers find irresistible. I interviewed about 10 different HR consultants/employees/whatever and their 3 most interesting answers were:

1. Make OTHER people – whether interviewers or coworkers – feel important and special. Stop trying to be impressive, stop trying to make yourself feel important. Instead, spend time making the people around you feel special and it will all come back to you.

2. Use social media to highlight and/or reinvent yourself. Stop freaking out about your blog or Facebook page. Instead, use it to really market yourself as a potential employee or highlight your expertise as an important part of your industry.

3. Eye contact. Seriously. It’s that simple.

Other traits the HR managers mentioned:

  • “Thank you notes can ruin everything if they are long and complicated or if you are trying to make up for your bad performance during the interview. Don’t use thank you notes to offer better answers after the interview is over.” ~ Berit Brogaard
  • “Bring a 90-day plan to the initial interview. One candidate brought in a complete customized plant turnaround plan for an Operations Manager role. He got the job.” ~ Kendra Schultz

And my favorite…

  • “Usually applicants are ashamed to list restaurant experience when entering the corporate world, but my best performing employees have come with a restaurant background. If you have ever waited and served the hungry general public, you can multi-task, handle stress under pressure, possess a sense of urgency, understand the importance of deadlines, possess excellent customer service skills and, most importantly, no sense of entitlement.” ~ Patty Sharkey

Gonna keep it short and sweet today, but I’ve never hired anyone. For those of you who have, what “superpowers” do find most important?

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Spend today and tomorrow SANS RESUME. Toss out your cover letter and get crackin’ on the sites where all the cool kids hang out. Here are my favorite easy, super speedy, more-fun-than-Craigslist top 5 things to do immediately to speed up the dreaded job search progress:

1. Answer LinkedIn questions in your field of expertise. Check out my FREE VIDEO (and yeah, that needed capitalization) in the sidebar for a full tutorial on how to do that like a rock star.

2. Make a list of the top 5 blogs in your industry (not massive news sites or Gawker-esque blogs) and comment on said blogs. Email the editor or Top Blogger and tell them how much you like their site. I, for one, really like love letters. Then follow them on Twitter and retweet the post you commented on. This is a full fledged attack and shouldn’t be done with everyone, only your favorites. No one likes a fake, mmm-kay?

3. Check out your dream company on LinkedIn. Find out their recent hires and connect with them. Send them a message asking how they got that job and advice on the best way to get your resume seen. Also find out your dream job title at that company and do the same. Note: Don’t be spammy about it. Don’t ask them to pass along your resume or take up too much of their time. Just be personable and say you’d really appreciate one tip or experience.

4. Research the major Twitter hashtags for your industry and follow them. Contribute to the conversation.

5. Join the Facebook groups (or fan pages, or whatever they are now) for your favorite companies. Post on their wall, and contribute to the conversation. I’d prefer to not use the word “engage,” so don’t make me, but you get the point. If you have a blog, share a relevant post with the community.

Yeah. Maybe don't do this.

That’s it! Have fun and report your progress in the comments. I love to see how you guys are doing :)

P.S. Want more? Sign up to get into on the Pajama Job Hunt, my new course that will kick your college career counselor’s ass. Click here for the awesomeness.

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The Worst Job Search Advice

by Marian Schembari on January 12, 2010

Answer the interview question, “what’s your weakness?” with a positive spin (ex: “I’m a perfectionist” or “I work too hard”). Ummm…. I’m pretty sure interviewers can see through that. The best answer I ever gave? “I’m young”. I think it pointed out (the obvious) that because of my age I wasn’t as experienced as the next guy, but also highlighted that I would have a different perspective. But at the end of the day you’re not being honest if you say something like “perfectionist” – it doesn’t highlight your uniqueness and sounds like you’re reading something from a book. Be honest, show how you overcame that weakness and for God’s sake, stand out.

Follow a template. For the longest time I wrote cover letters with this general outline:

  • State the position for which you’re applying
  • Mention two qualifications and what you know about the company
  • Refer to enclosed resume and state when you’ll be following up

None of those cover letters got a reply. I’ve said this a million times already, but be honest, write well, try not to be boring and switch it up so your letter doesn’t get lost in the pile.

Don’t quit your day job. Unless you’re unemployed you a) wont be pressured to get the work done, b) wont have the time to really find another job you love and c) will find a million excuses to stay in your comfortable cubicle. There are a million ways to make money during “unemployment” while you find the perfect full time job. One you actually want.

Spend a lot of time on your resume and cover letter. I don’t know how many times I need to say this, but no one reads that shit. You get a job by knowing people and the perfect resume wont help you with that. This is where your winning personality and go-getter attitude comes in. Spend that new-found time on LinkedIn, making contacts and researching your field.

This is a phone.

Check job boards and company HR sites daily. By the time these jobs are posted, the opening has been there for a while. People would rather hire a recommendation from a colleague than a stranger from a site. Get the inside scoop and don’t waste time applying via button click.

Be careful with your web image. Maybe don’t put naked photos of yourself online, but try not to let HR/Facebook horror stories wreck your groove. Make sure that when companies Google you, you’re all over the place rather than hiding under the proverbial rock.

Cold call. It’s annoying, doesn’t work and it’s better to make a few, but great, connections than a lot of random and insincere ones.

A couple pieces of good career advice:

Hire a some to write your resume” ~Penelope Trunk

Make your life one giant networking event” ~Dan Schawbel

Embrace your inner geek” ~Michelle Goodman

There really never was a career path for you” ~Chris Brogan

‘Do I Like You” is by far THE most important question you can answer for a hiring manager” ~Joshua Waldman


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Colleges have a tendency to harp on about the world of work and the basics we absolutely-positively-no-excuses-allowed must learn. But they did get some things right. Operative word: some.

What college teaches:

1. How to use the alumni network. I went to Davidson College, a liberal arts school in the South with about 1,600 students, meaning Davidson grads bond together like a cult. Ex: my parents were on vacation in Canada, ran into a woman wearing a Davidson sweatshirt and became fast friends. That being said, alums from universities around the country form a bond and, coupled with the fact that people love to mentor, means you can use and abuse the network like a cheap whore.

Davidson College, my alma mater

2. Job Fairs. The one time I did go to one of these events I made a great connection and a wonderful friend. These events are so effective because you’re put in touch with HR people at companies where you may want to work, which is uncommon outside the bubble of college. Graduated? Call your alma mater  and ask for their contacts then shoot the reps an email saying you went to College X and you’d love to ask them a few questions.

3. Concentration. Despite the fact that many of us had  classes only a few hours a day, we had a lot of work  outside of class. I spent the last 4 months at Davidson sitting at a desk writing my thesis,  meaning a 9 to 5 was starting to look pretty sweet. The enormous pile of work, along with balancing a social life, extracurriculars and copious amounts of alcohol, teaches students time management, organization and how to work for ourselves. Regardless of the irrelevance of most of my classes, it was learning how to learn that was as useful as any job.

4. The basics. Regardless of the extra steps we take to land work, it’s always important to dress appropriately for an interview, have a good working resume, know how to write a cover letter and understand the necessity for a timely thank-you note.

5. Follow the rules. Both campus career centers and day-to-day classes give us strict guidelines that dictate assignments. When you’re a student, this is great and in the real world this comes in handy as candidates who try and bypass the system are seen as annoying and “above it all”. Regardless of what additional steps you take to land a job, it’s always a good – and polite – idea to do the bare minimum first. It’s what comes later that gets us stuck…


What college doesn’t teach:

1. Personal branding. Career centers are old pros at giving workshops on everything from interview attire to  appropriate resume layout. While these workshops are helpful, they really only provide you with a foundation. What they don’t teach is how to stand out from the crowd. What if you don’t have a ton of experience? This is where social media and networking really come in handy.

2. Build an effective network. True, many schools have great alumni networks, but that’s not the only way to make friends in your field. Notice I said “friends” and not “contacts”. A friend/contact of mine gave me some kick ass advice about how to meet and really connect with people professionally – find out what you can do for them rather than how they can boost your career. I’m going to post later on the best ways to build your network. For now though, keep in mind that universities generally suck at this.

3. You don’t have to take a real job. Seriously. If it’s one thing that pissed me off about Davidson, it’s that we were all expected to take Big Important Jobs in finance or law or medicine. Maybe it’ was the plethora of rich white kids, but there was little to no variation in the school’s expectations. Many kids had consulting or banking jobs before graduation but honestly, the thought of taking something like that make me want to light myself on fire. I can only speak from the perspective of a Davidson grad, and there might be plenty of other schools with more creative opportunities, but just keep your eyes peeled for those not-so-cubicle opportunities.

4. GPA doesn’t matter. I was NEVER – not once – asked for my grades when looking for work. Want to know why? Because no one gives a crap. Your abilities to write a philosophy paper have zero bearing on your ability to rock your job. Unless you’re a doctor/lawyer/financial consultant, big companies don’t ask. So stop stressing.

5. Don’t always follow the rules. Send your thank you notes. Firmly shake hands. Wear a tie. But the bare minimum will usually cost you the job. Go the extra mile and don’t just network, make friends. Make your resume snazzy (not pink or scented, mind you). I use quotes on mine – the idea came from Guerrilla Marketing for Job Hunters and they have great resume resources online. I also suggest getting business cards.

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Internship Series part 2: The Cool Factor

by Marian Schembari on December 31, 2009

Just the other day I ran into a guy I went to high school with, Ed, who is an intern with a major fashion designer. He has a degree, is a helluva smart kid, but felt because of the recession he wouldn’t be able to get a paying job so chickened out and grabbed the first opportunity that came his way. Is he not gaining experience? I’m sure he his. But the time that he spends every day at the designers, he could be spending meeting people at all different designers, marketing himself to HR and going to interviews. He could instead end up somewhere he truly wants to be, with people who appreciate him for his work and his time, rather than his impressionable youth.

We also can’t forget the “cool factor”. Places like Ed’s company – designers, movie studios, event planners – have the prestige in certain circles of being The Coolest Kid on the Block and assume (correctly) that drooling kids will be falling over themselves to stuff envelopes. We’re willing to do shitty work for free so we can later say we worked for Time Warner/Burberry/Random House.

Chris Brogan wrote on his blog about the audacity of free, and how we shouldn’t be embarrassed to put a price tag on our services: “Paying something for a service or good helps us value it more.” And that’s the point now, isn’t it? Interns just aren’t valued, regardless of the “experience” they get in return.

When Jenavi Kasper resigned from her internship at a large ad agency, she wrote a letter that was later posted on a marketing blog. The response was enormous. She wrote, “When ‘helping with projections’ meant reading you numbers off a spreadsheet I became a little discouraged. When ‘working with scripts’ meant retyping scripts I was bummed. It was especially painful when I spent all morning cleaning out an office for the new girl while you guys took off to Starbucks.” She was doing assistant work. Except assistants get paid. And learn just as much as interns. So why do we still take them?

Tyler Hurst, Media Strategist at Amanda Vega Consulting, wrote me and complained about Kasper’s letter: “What I found was a meek whiner who refused to answer even the simplest questions I had”, he said. “I wanted her to be a rock star and she turned out to be a groupie.” While I don’t know this Jenavi character (she could have been the worst intern ever), she makes some excellent points. Internships are made out to be these wonderful experiences that are competitive and help us get our foot into the real world. What they really are is misleading and degrading.

Do you know what else offers amazing work experience, networking, and – gasp! – a roof over one’s head? A real job.

Tomorrow: The top 5 tips for gaining the experiences of an internship without actually having one…

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