If you’ve been using social media for any length of time, you start to notice trends. No, not hashtags of Justin Bieber, but people who use the term “ninja” in their Twitter bios or have baby pictures of themselves on Facebook (guilty!). You start to see the same things over and over and over again.
I turned those observations into a business. I do the research, I spend a lot of time online and (try to) keep up with all the latest news.
I blog about it. Obviously. While I tend to mix a lot of personal into the professional here, I do give you “advice.” Best practices. Tips. Lessons. Pet peeves. Email Q&A. All under the umbrella of social media.
But do you know the biggest trend I’ve noticed? Conflicting information. Radically different pieces of advice from similar sources. Best practices and tips and lessons that contradict each other so badly it makes my head hurt.
So here’s today’s lesson, kiddos: Sometimes you just need to tell people like me to shove it.
Raise Your Hand if You’ve Heard One of These Pieces of Advice
Post every day to up your traffic – It’s common sense. The more you post, the more people will come. The more active your site looks to Google, the more opportunity for new readers and subscribers.
Don’t post unless you have something to say – But you don’t want a site that’s just full of meaningless garbage, right?
Don’t talk about what you had for breakfast – Biggest social media stereotype in the book, folks, we’re all wary of TMI.
Talk about every meal - But look at some of the most successful food bloggers out there. I obsessively read Kath Younger’s Kath Eats. She posts every meal she eats and because of this no-holds-barred sharing of her life, we all keep coming back for more.
Be transparent – Penelope Trunk and her miscarriage. Naomi Dunford and her, well, self. Transparency is the new black and if you want a successful blog you’ve gotta lay it all out on the table.
Don’t be too transparent – But what if your mom reads it? Or a potential employer? You don’t want your drunken night in Cancun or last night’s sexcapades splattered all over the internet. As every single Baby Boomer has told a Gen Yer: “Don’t post anything you wouldn’t want Grandma to see.”
Be controversial – Controversy is the best way to get comments, and every blogger digs comments. Controversy sparks discussion and shares and the ever elusive blog notoriety.
Don’t talk about anything touchy – But what if it’s not your style to be controversial? What if you post about bird watching or design or just want to promote your photography business? Well then, don’t drum up an argument just to get hits.
Write short posts - Blog readers are notoriously ADD and if you’ve got posts over 500 words you’re totally screwed, no one is going to read your stuff. Get to the point already.
Write long posts that deliver lots of value – Sometimes you just need to write an essay. Blog readers may be ADD, but who ever really learned something from a Seth Godin mini-paragraph (thanks for the heads up on this issue, James)? Book excerpts and short stories, how-to articles and interviews are all awesome examples of long posts that do amazingly well.
Here’s What I’d Like You To Do
Today, I’d like you to stop stressing. Stop freaking out. Stop trying to find “the answer.” Do what feels right, learn from your mistakes and, I promise, the rest will come.
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