just for fun

Sometimes You Just Need to Tell People Like Me to Shove It

by Marian Schembari on November 4, 2010

If you’ve been using social media for any length of time, you start to notice trends. No, not hashtags of Justin Bieber, but people who use the term “ninja” in their Twitter bios or have baby pictures of themselves on Facebook (guilty!). You start to see the same things over and over and over again.

I turned those observations into a business. I do the research, I spend a lot of time online and (try to) keep up with all the latest news.

I blog about it. Obviously. While I tend to mix a lot of personal into the professional here, I do give you “advice.” Best practices. Tips. Lessons. Pet peeves. Email Q&A. All under the umbrella of social media.

But do you know the biggest trend I’ve noticed? Conflicting information. Radically different pieces of advice from similar sources. Best practices and tips and lessons that contradict each other so badly it makes my head hurt.

So here’s today’s lesson, kiddos: Sometimes you just need to tell people like me to shove it.

Raise Your Hand if You’ve Heard One of These Pieces of Advice

Post every day to up your traffic – It’s common sense. The more you post, the more people will come. The more active your site looks to Google, the more opportunity for new readers and subscribers.

Don’t post unless you have something to say – But you don’t want a site that’s just full of meaningless garbage, right?

Don’t talk about what you had for breakfast – Biggest social media stereotype in the book, folks, we’re all wary of TMI.

Talk about every meal - But look at some of the most successful food bloggers out there. I obsessively read Kath Younger’s Kath Eats. She posts every meal she eats and because of this no-holds-barred sharing of her life, we all keep coming back for more.

Be transparent – Penelope Trunk and her miscarriage. Naomi Dunford and her, well, self. Transparency is the new black and if you want a successful blog you’ve gotta lay it all out on the table.

Don’t be too transparent – But what if your mom reads it? Or a potential employer? You don’t want your drunken night in Cancun or last night’s sexcapades splattered all over the internet. As every single Baby Boomer has told a Gen Yer: “Don’t post anything you wouldn’t want Grandma to see.”

Be controversial – Controversy is the best way to get comments, and every blogger digs comments. Controversy sparks discussion and shares and the ever elusive blog notoriety.

Don’t talk about anything touchy – But what if it’s not your style to be controversial? What if you post about bird watching or design or just want to promote your photography business? Well then, don’t drum up an argument just to get hits.

Write short posts - Blog readers are notoriously ADD and if you’ve got posts over 500 words you’re totally screwed, no one is going to read your stuff. Get to the point already.

Write long posts that deliver lots of value – Sometimes you just need to write an essay. Blog readers may be ADD, but who ever really learned something from a Seth Godin mini-paragraph (thanks for the heads up on this issue, James)? Book excerpts and short stories, how-to articles and interviews are all awesome examples of long posts that do amazingly well.

Here’s What I’d Like You To Do

Today, I’d like you to  stop stressing. Stop freaking out. Stop trying to find “the answer.” Do what feels right, learn from your mistakes and, I promise, the rest will come.

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I made a commercial and it’s awesome

by Marian Schembari on October 7, 2010

Happy Thursday everyone! Just wanted to do a quick update today and show you the very pretty “demo reel” I put together to advertise the new Critique My Profile services. Watch and let me know what you think (make sure you go through to the end though, that’s my favorite part)!

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While this week’s sale actually sold out in 24 hours, you can still sign up for a critique. The waiting list fills up fast though, so reserve your spot today!

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Conversation Starter: Blog Cliques & Online Annoyances

by Marian Schembari on October 6, 2010

The best part of this blog is what’s happening in the comments section, so I thought every week or month (or whenever I feel like it, really) I would pose an open-ended question to you all so we can share our successes, trials, tribulations, annoyances and favorite tips. Kind of like an online forum, but you don’t have to pay for it or sign up for anything.

I want to kick off this series by talking about online annoyances. What’s your least favorite part of the online world? What is that one thing, that every time you see it or read about it, your panties automatically twist up in a giant ball? What would you desperately like to change?

My biggest annoyance? Blog cliques. Oh. Em. Gee. I may not be the only blogger not going to Blog World, but I sure feel like it. I also feel like if I did go I’d feel left out cuz all the other Big Important Bloggers have no idea who I am and I could care less about licking their collective ass (read this awesome post by The Redhead on popularity).

As you’re well aware, I have plenty of annoyances. Most of my posts actually revolve around  a bitchfest, but today I’d like to open up the floor to you.

Share your thoughts, pet peeves and hard core bitching in the comments below so we can all feel a little bit better about ourselves.

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New York Stench and British Class: A Retrospective

by Marian Schembari on September 20, 2010

This isn’t my first time living in London. I first moved here at 20 and my study abroad program had a residence hall in Chelsea, which, is the Poshest of the Posh. While I knew no one, programs come with a ready-made group of friends. I also had an incredible internship at the Royal Academy of Arts already set up, took classes in everything from London Architecture to British Women Writers and traveled to some fabulous European country once a month.

I (obviously) loved it here so much, that one semester abroad turned into two, which turned into a summer waiting tables at the Texas Embassy Cantina. Not the most glamorous of jobs, so I had to move to the London projects (called “council housing”) in the East End. I lived with two South African guys I never saw, but it was my first real apartment. I was madly in love with a Kiwi Man and all was pretty peachy. It was devastating to leave.

Three years later and I was obviously more than ready to come back. Come back to the place where I grew into myself. Where I fell in love, supported myself and came to know a city better than anywhere else on earth.

Except London is NOT the city I remember and I’m wanting to tear my hair out in frustration at 90% of the shit that happens in my day.

Granted, I hated New York. You couldn’t walk two feet without smelling a) urine, b) hot dogs or c) car exhaust. There was no in-between or nonsmelling part of the city. I lived on the Upper West Side y’all and it still smelled like ass. There is no escaping the scent of Manhattan.

London smells like… well… nothing. Thank God. There are no piles of trash littering the street – do Americans even consider picking up their shit? – or Metrocards scattered on the subway rails. It’s just cleaner here.

Oh, and the tube system. It’s freaking genius. You see, it goes in a circle. And there are lines that go up and down and lines that go left to right and – HOLY CRAP – lines that go diagonally! It’s amazing. There is nothing I love more than London transport. As much as Londoners like to complain, they should just check out those flimsy NYC Metrocards and try getting from East to West. Then they can bitch about getting around.

Another thing I’ve noticed is that Londoners are ahead of many music and fashion trends. Plaid shirts and indie bands? Yeah, London is already so over that. Brooklynites still think the farmer look is cool, but here in London you get that stuff at TK Maxx in the bin of useless junk no one wants. I dread the day jeggings (leggings designed to look like jeans that girls wear as actual pants – no one wants to see that much jiggle, ladies) start taking over America. I hope that hasn’t happened while I’ve been gone…. Lord save us all.

Besides fashion and music though, London is sorely behind. Not only are they just now jumping on the frozen yogurt bandwagon (for shame!), but social media hasn’t caught on as crazily as it has over in the States. London transport, while awesome, is not 24-hour. God forbid you miss the night-bus. And 24-hour grocery stores actually close at 10pm and pubs stop serving booze at 11. ELEVEN. As in… before midnight.

Londoners are also a strangely miserable bunch. None of them particularly likes the city, but ask they’d move anywhere else they’d swear up and down London is the only place for them.

Unless, of course, that place is New York. I’d like to see what happens if I start telling people I’m Canadian. Or from some podunk town in Iowa. What then? Because when Londoners inevitably ask, “Where’s that accent from?” and I say “New  York” there’s this holy pause. Then…. “NEW YORK! Ahhh, greatest city on earth. So cool!” “Oh really?” I ask, “Have you ever been?” Answer is usually “No, but I’ve always wanted to go.” Ha! You do that.

Granted, I can kind of understand the draw. While we’ve had some sunny days, I’m missing the seasons like nobody’s business. Everyone in the States is talking about “That bite in the air” or “Fall is coming!” Where’s MY fall? I want some pumpkins and changing leaves and caramel apple cider. London is just… gray. The change in seasons is marked by either more or less gray and a few degrees change in temperature. That and Londoners dressing like there actually has been a massive change. Summers never go above 75 degrees but ladies prance around in short-shorts and belly-shirts, but as soon as it goes below 60 it’s heavy coats and Uggs. Also? Number 1 topic of conversation = the horrible the weather. Always. That and health care. All I want to say is, “Try getting a prescription sans insurance in the Great US of A” I would live in the UK fo’ eva eva simply because I got medication the other day FOR FREE.

Though I would actually murder for some decent weather. Seasons where you can tell what the hell time of year it’s supposed to be. Hopefully there will still be a red leaf or two on the trees when I’m Stateside this November.

On an unrelated note, do you know what else I’d die for? Comedy that doesn’t involve men dressing up as women. Apparently this is the funniest thing on Earth and no TV show, stand-up comic or or advertisement is complete without some drag. I’d love some classic improv (care of the great Desi Domo) or a joke that doesn’t revolve around bathroom humor. Surprisingly, the British have no class.

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12 Social Media Buzzwords Redefined

by Marian Schembari on September 16, 2010

Every time I hear the phrase, “Expose new users to your brand through organic conversations” or “Maximize buzz by leveraging influencers” I want to punch a baby in the mouth.

But instead of giving you cookie-cutter definitions to broaden your social media horizons, I’m going to tell you what you really need to know about these so-called industry terms.-

12 Buzzwords Redefined

1. Viral – When you get the same email with the same link (either featuring cats doing funny things or an Oatmeal cartoon) from at least 5 of your friends, it’s gone viral. You will also see this link from 94% of your Twitter followers and shared on Facebook. You’ll know something’s gone viral when your computer-illiterate grandmother has forwarded it to you and her closest buddies from that cruise she took last year or the bingo hall.

2. Meme – That picture of cats that got passed around like the village… um… bicycle? Well, now you notice everyone on Twitter says thinks like, “I can haz [insert something they want - cheezeburger, nap, maid service]?” or generally spelling thingz lyke thiz tu seam funnie. A meme is pretty much just taking bits from something that’s gone viral and using it in everyday interactions. Know Your Meme is actually a pretty good database of what all the tweens are making fun of today.

3. ROI – Stands for Return On Investment and is used by social media doubters who hem and haw before making decisions because they want CONCRETE NUMBERS and proof that spending 5 hours a day tweeting out self-promotional links will “pay off.”

4. Engage – Holy crap, how tired are you of hearing the word “engage?” Lesson for those of you who live in a box and haven’t picked it up already: Engage = making conversation. For Twitter this means @replies. For Facebook it means posing questions and joining in on the conversation. For bloggers it means responding to comments. Any questions? Didn’t think so.

5. Influencers – People with butt loads of followers. Mostly an incestuous clique of bloggers who blog about a) social media, b) making money online, c) personal development or d) the gluten-free lifestyle.

6. Platform – Soapbox.

7. Organic Conversation – The idea is to get people talking about the things you want them to talk about… Organically. Oxymoron much? I understand the concept and have used the methods myself but calling it “organic” is what gets my blood boiling. It’s not organic, people. It’s called “leveraging.”

8. Leverage – lev-er-age, noun, meaning, “to take advantage of.”

9. Authentic Brand – While it’s supposed to mean being your “true self” – whether you’re a potty-mouth, a conservative feminist or shy bird-watcher – having an authentic brand actually means pretending you’re Gary Vaynerchuk.

10. Crowdsourcing – The act of being stingy and relying on a group of people to do your (bitch)work for free. Think user-generated websites. My all-time favorite definition of crowdsourcing is on Urban Dictionary.

11. Best Practice – What everyone else is doing.

12. Buzz – Emailing and DMing enough “friends” to retweet or like or share or whatever your idea/post/service so other people think it’s important enough to listen to/read/purchase. Buzz can also consist of that incestuous group of bloggers agreeing to share your stuff.

Alright guys, what have I missed?

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