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What to Expect in 2011

by Marian Schembari on January 3, 2011

Can someone please explain to me how 2011 sneaked up on us? Because I’m honestly confused. I could have sworn yesterday was 2008 and suddenly we’re in a new decade and things are changing and all is crazy fast. I disapprove.

That said, 2010 was HUGE for me and this site. I went from a couple hundred readers a month to over 10,000. I had a “real” job in late 2009 and 2010 saw me go from post-grad ticket seller at an NYC museum to 100% self employed. I’ve lived in Manhattan, London and Auckland in the span of 6 months. I had my first warm weather Christmas. I made new friends. I lost an old friend.

It’s been a weird and scary one to say the least, but with 2011 comes a lot of changes, more travel and hopefully, more growth for the freelancer that’s becoming a company.

So to kick off the decade, here’s a look back at 2010 and a glimpse into what 2011 will look like….

The Most Popular Posts of 2010

January – 5 Things College Teachers You About Work (and 5 things it doesn’t)

February – 8 Things I’ve Learned From Working Retail

March – What People REALLY Notice About Your Blog

April – How Horrible Is Your About Page? (Or, 5 things I really wish you’d stop doing)

May – 8 Reasons No One’s Following You On Twitter

June – The Official “Hey, I’m Moving to London” Announcement

July – That Time I Kind of Went to Prison

August – What Your Twitter Numbers Say About You, part 1

September – 12 Social Media Buzzwords Redefined

October – Please (for the love of GOD) stop using the retweet button!

November – The #1 Reason Every Blogger Should Use Disqus

December – 6 Lessons from Bloggers Who’ve Inspired Me

What to Expect in 2011

It’s taken a long time to settle on a niche, but I’ve finally decided to stop sweating it as my readers seem just as multi-passionate and interested in the random as I am. I may not get a bajillion readers and book deal, but I am slowly creating a community I love and respect.

This year, I’d like to accomplish a few things:

Monetize. I’ve always been a little wary of businesses advertising on their sites because, well, shouldn’t they be making money from services they offer? But there are a ton of blogs with sponsors or side stores who are also raking in the cash from the big ticket stuff. I promise I won’t bombard you with advertisements, but as this site grows it starts costing more money. No harm trying to make it back, right? So in this site’s near future expect to see a handful of affiliate links (resources post to come), maybe an Amazon store… Who knows. But you’ve been warned.

Feature. You’ve seen one example of a Jargon-Free Interview, but I kind of slacked in getting more up and running with the holidays. However, that post was crazy successful and I made a new friend, so definitely expect to see more where that came from. And if you have suggestions for non-social media folks I should interview, definitely send them my way!

Hone. There are a variety of services I offer, but only one or two are actually advertised on my site. Explain how that makes sense? The plan is to really nail down the six services I offer: A special package for brick and mortar stores. Ghost tweeting. Blog post writing. Etc. My New Year’s resolution is to get at least half of those services revealed and easy to purchase on the site in the next month.

Write. Okay, so you know I HATE infoproducts buuuutttt, a lot of you can’t afford me and still want access to my brain smarts. And despite my disdain for eBooks or courses, there’s a lot of ideas in my head I want to share, but no one has actually hired me to do them yet. So I’m thinking a couple books would be a good idea to make a little money on the side and get some of this crap out of my head. I’ve already bought two domain names to be revealed in the next few months….

…. Stay tuned!

Do you have any big blog plans for 2011?

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6 Lessons From Bloggers Who’ve Inspired Me

by Marian Schembari on December 9, 2010

A month ago there was a big hoo-ha with some asshat blogger who made a list of the most influential folks in blogging. Long story short, there was drama and a promise I would write a better one.

But who am I – or you, Mister – to say someone is influential? How can I argue with who has influenced him? And who is he to argue with the bloggers who have influenced me?

Below I’ve compiled a list of my favorite blogs to illustrate how you can learn different things from a variety of people. That combining your interests can be beneficial and make for a more well-rounded and successful site.

1. Originality is the most important tool you’ve got

The Blogger: James Chartrand, Men with Pens

James is an incredible writer, great at his job, lets me guest post and always delivers valuable content. Unlike many of it’s kind, only two posts go up per week, but each is so chock full of information, while also going against the grain.

The Lesson: Head in the other direction.

Men with Pens will often take a popular topic and spin it. A recent post, Why You Shouldn’t Write Often, is a great look at the other side of the argument that the only way to write better is to write all the time. Because of MwP I Google relevant topics and essentially try to see the opposite of what everyone else says is right.

2. Brand yourself the right way

The Blogger: Erika Napoletano, Redhead Writing

I love me some sass and Erika isn’t afraid to call someone out and make her opinions heard. Writing about everything from social media to freelancing to dating, Redhead Writing is the most brilliant combination of personal and professional on the web.

The Lesson: Take one thing and make it yours.

With Erika’s enormously popular Bitch Slaps, she’s grown from another social media/personal blog to a site that people respect and enjoy. Erika proves you can provide value without listing those seven secrets that make me want to throttle a baby panda. By calling people out, highlighting her personality and naming that full package something awesome, she’s more of a brand than I’m sure she ever expected.

3. Be your ridiculously weird self

The Blogger: Jenny Lawson, The Bloggess.

Who doesn’t adore Jenny Lawson? She’s wacky and deep and I await with bated breath for each of her posts. She also responds to emails, follows back on Twitter and understands internet fame is fleeting. I literally Stumbled Upon her one night and was rolling on the floor with tears in my eyes after reading her Twilight post.

The Lesson: Be your goddamn self.

Jenny’s blog isn’t really about anything, really. That whole niche thing us bloggers dream about? Well, Jenny writes about her kid. And sometimes zombie porn. Because of this, she has a variety of freelance writing gigs, an upcoming memoir and features sponsors on her site that she writes in typical Jenny fashion. For example, a recent post features this “ad copy”:

4. We care what you had for breakfast

The Blogger: Kath Younger, Kath Eats Real Food

While it may not sound exciting, Kath posts meals and daily activities three times a day, every day. There’s something addictive and calming about experiencing every minutiae of her life. She has buckets of readers that prove you can talk about what you had for breakfast and be successful.

The Lesson: Little details matter.

While I won’t post daily or photograph my meals (own your niche, folks), I have started writing personal updates. Sometimes you ask for it, sometimes I find myself emailing Grandma and think, why am I not posting this? I always enjoy when bloggers reveal more about themselves, so why not write what I love to read? Plus, some of my more personal posts are also my most read.

5. It’s not just about your community

The Blogger: Molly Hoyne Mahar, Stratejoy

Molly is a life coach, specializing in the Quarterlife Crisis. Instead of preaching at readers and giving stale advice though, Molly features new bloggers every six months who are actually going through the Quarterlife Crisis.

The Lesson: Tap into the community of others and really engage your own.

Most of Molly’s writers are also bloggers, meaning she has the ability to tap into the already existing communities of those women. I found Molly through Nicole Antoinette, who was a Season 2 blogger over at Stratejoy. I started reading, then subscribed, then developed a relationship with Stratejoy of my own, eventually becoming part of Season 3. Now many of you read Stratejoy and many Stratejoy readers now read me. GENIUS.

6. Perfection is lame

The Bloggers: Sherry & John Petersik, Young House Love

YHL is an accessible (but also ridiculously popular) blog where the couple that runs it post about home improvement projects, their new family and an upcoming move. Sometimes their projects go wrong, sometimes they give readers brilliant tips.

The Lesson: Chronicle the journey. Don’t worry about being perfect.

YHL is the best example of why blogging is growing at an incredible rate. Imagine if you could talk to the editors of Better Homes & Gardens. Peek inside their homes. YHL tells us when they messed up. They post photos. They make us feel welcome in their home. Readers often email me and say, “Don’t post about your business mistakes” or “Stop asking readers for advice – it’s unprofessional.” Sherry and John have taught me that perfect is not always desirable. If you want a glossy social media blog, go elsewhere. Marianlibrarian.com is about the process. The journey of growing my business, not just being a business. And so far that tactic has worked enormously well.

This is obviously not an extensive list. Who are your favorite bloggers and how have they inspired you?

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Jobs I’ve Had. Weird that two of them feature s-e-x.

by Marian Schembari on December 2, 2010

Despite my age, I’d been around the block a few times before “settling into” my career as a social media consultant. When I was 14 my mom told me I wasn’t allowed to sit around the house during summer so I was forced to take a 15-hour per week gig at her friend’s office. I’ve, unfortunately, been working ever since. For the past ten years I’ve been everything from a camp counselor to a hand model to a kinky baker. Oh, yes. Read on…

Retail “professional” a sex museum

No, not that kind of a professional, you pervert. This was actually the most recent of my jobs as I needed a way to subsidize my income while starting off into the freelance world. I was only there for a few months but… well… what can I say? There are some interesting people in the world. No judgments, I promise. I’m the last person who gets uncomfortable with that kind of stuff.

To be honest though? Significantly less exciting than you would think. Lots of sitting in the basement checking coats, then giving back coats to visitors who forgot a camera in the pocket. Lots of saying the same things over and over and over again to tourists who didn’t understand a word that I was saying. Lots of non-sex related boredom.

Cashier at an art gallery

Here’s the thing: I actually really like retail. If you’re in the right place you get to play with cool stuff all day and talk to people. Sure, there’s a little cleaning and tedium involved but I highly enjoyed working at Wooden Stone Gallery in Davidson, NC. They have the coolest stuff for sale there and the other folks working there were beyond lovely. I was even invited to spend Easter Sunday with one of my coworkers when she realized I had nowhere else to go. Too cute.

Baker at a kinky cake shop

This is the job I talk about at parties as there was nothing else like it. I took the job so I could hone my baking skills and since it was run out of the owner’s home I didn’t need any kind of culinary degree. And oh, did we bake. Cupcakes that looked like breasts, gingerbread men wearing assless chaps and/or with ball gags in their mouths, cookies with “spank me” written in cheerfully colored icing.

I loved the baking. Who cared what I was baking, as long as I was paid to cook?

It was when my boss requested I attend an “event” that it got really interesting. Honestly, I couldn’t tell you what this event was for. There was music and stalls and lots and lots of naked people. Like, just walking around. But they weren’t the distracting ones. It was the woman dressed up in only a gladiator skirt and chains, being walked around on a leash. And the guy strapped to some kind of torture table. And the hastily written posters on every wall saying “Please. No wanking.” At least they liked the cupcakes.

Waitress

While not the most interesting job on the planet, everyone should have service industry experience. I’m the best restaurant customer in the world because of my time working at a Tex-Mex restaurant in London. Why I thought – as a die-hard vegetarian – that was a good idea is beyond me. But it was an experience I will remember until the day I die.

Sure, people are assholes and you should always tip, but the hardest part, was simply doing my damn job. It’s hard! I thought my feet were broken the first day on the job seeing as I had been standing for 14 hours. It was the remembering orders for 10 tables at a time and splitting the bill and learning how to run a tab at the bar. It was the fact that I had to work weekends and holidays and sometimes my bosses just wouldn’t pay us and I was technically making £2 per hour and you literally do survive on tips.

Waiting tables still is the hardest thing I’ve ever done. So tip your waitress, folks. I bet you $100 her job is harder than yours.

Sleep and hand model

These “modeling” gigs were actually part of my high school job as an assistant at a yoga music and DVD company. Brilliant job, brilliant boss, just brilliant all around. After a year or so working there my bosses requested I take part in some photos they were taking for the cover of a massage DVD. I think the images came out pretty well, if I do say so myself. Look at my pretty hands…

But wait! There’s more. A few months later my bosses were putting together some promo for a new product to help students meditate and nap during the day. A surprisingly cool kit, I might add. Anyhoodle, my handsome mug is featured in two places on the site.

And what, do you ask, was I doing? I was fake sleeping. Whilst smiling.

Oh hell yes.

What about you guys? Weirdest job you’ve had?

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Way to Be Thankful

by Marian Schembari on November 25, 2010

I realize writing a post on Thanksgiving morning is a) lame and b) not the best blogging decision as no one will actually read it, but I still want to take a second  to wish you all a happy HAPPY  Thanksgiving.

Turkey Day is my favorite day because it’s entirely about food and spending time with people you love. My family Thanksgivings are always epic. We have a minimum of 17 people each year and always have one or two guests we pull off the streets. For example, one year my mom, who’s big into Middle Eastern culture, invited some Jordanian friends who had never celebrated Thanksgiving before. One year she invited her Puerto Rican hairdresser. Every year an English family my parents are close with show up and now they’re part of our family tradition. This year my Kiwi boyfriend and best friend from college will be here, along with my great-aunt and her son (who I haven’t seen since I was thirteen). Now, in addition to my family of six, it’s usually madness. But in a beautifully awesome way.

Last night we made four pies and around five dozen maple cookies. This is in addition to my aunt’s famous chocolate cake, some homemade whipped cream and whatever treats our guests bring. Like I said, beautifully awesome.

As is tradition in many Thanksgiving households, we usually go around the table and say what we’re thankful for. The past few years we’ve been slack in doing this, so I’m going to use my little blog pedestal to remind myself all the great things that have happened this year. Things that couldn’t be more Thanksgiving appropriate:

I’m thankful for my family. They drive me completely insane and we’re too loud for our own good, but I adore them to bits and will miss them desperately when I move across the world next week.

I’m thankful for the ability to move across the world. Next Thursday will be the fourth time I’ve moved and the third country I’ve lived in this year alone. I’m incredibly lucky to be able to travel and experience so many things.

I’m thankful for my dog. She has a stuffed toy frog that she puts in her mouth and just runs in circles around the house, hoping one of us will chase her. We rarely do and it’s one of the funniest things I’ve ever seen.

I’m thankful for my Kiwi. It was a massive decision to move across the world for him, but in the last six months we’ve lived together we’ve experienced some pretty fabulous stuff. I couldn’t be luckier.

I’m thankful for my job. I can’t even imagine working a 9 to 5, in some office, doing what a boss tells me to do. I can make my own hours, choose my own clients and experiment with some pretty awesome projects. I am thankful every day for the ability to work for myself.

I’m thankful for my blog. The opportunities this site has presented have been so unexpected and serendipitous and beyond fun. I’m even more thankful for my readers, the relationships I’ve developed and the conversations that go on here.

Enough sap. Like I said, there will probably be two people total who will read this post today, but you should contribute anyway. Celebrate the holiday! What are you thankful for?

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Business Owner or Freelancer? I’m in a freaking pickle.

by Marian Schembari on November 2, 2010

Stress alert! And time to ask you fine folks for advice.

I recently hired a business consultant to help clarify my services and direction. After a year and a half of this, it’s time to take what I do to the next level. Apparently the next level is to brand myself as a business, not just a freelancer.  To be taken seriously as a consultant, I can’t just be “Marian Schembari, Freelancer” I need to have a company name and brand.

At first, I got really excited. Ooohh, I could have a snazzy business name! Own a company at 23!

The excitement maybe lasted a day, because for some reason, the idea of starting a business just doesn’t sit well with me.

There are a million reasons to stop going by name. First of all, Schembari is a bitch to spell and pronounce (it’s shim-BAR-ee, by the way). Unless you’ve read or heard about me somewhere (which is highly unlikely) you would have no idea what I did from my name alone. My tagline, while awesome when first starting out, gives no indication of what I do.

Basically, I need a full-fledged rebranding.

Except, in the year and a half I’ve been doing this, I’ve grown my blog from a big, fat nothing to (yay! it’s official!) over 11,000 visitors per month. I’ve been in some major print and online publications, guest posted on a variety of sites, and generally made a name for myself. Not as a business, but as Marian Schembari.

I know I can change. Everyone can change.

But let’s do a little comparison…

Branding Is Like Marriage

I’m not a big believer in marriage, but if – BIG IF – I ever do get married, no well in Hellsies am I changing my last name. Yeah, I’m a Big Fat Feminist, but I also can’t imagine being anyone other than Marian Schembari.

I can’t imagine running my business as anything other than Marian Schembari. That’s why I left the corporate world.

It’s the same thing with a business. Sure, it might bring in bigger clients. But do I want bigger clients?

I charge waaaaay less than my competition, mostly because the people that can afford to pay me that amount aren’t necessarily people I want to work with. I’d much prefer to work with a little art gallery than a major museum with a corporate voice. I’d rather help a struggling author than bend to the will of a major (but stuffy) publishing house. I realize I’m making sweeping generalizations, but why does everyone assume every freelancer wants to be BIGGER? More successful.

I’d love to make more money, I really would. But for what?

I quit my job last year so I could stop doing things the corporate way. I run this blog with my own voice, regardless of tension or consequences, because I don’t want to pretend to be someone I’m not.

But I also might be acting like somewhat of a baby.

Honestly? I can’t think of a damn business name. I tried using other words for “social” and shoving the word consulting in there. Talk Consulting. Talk Media. (The boyfriend suggested Bitch Consulting. I love him.) Then I tried working in my name: Marian Studios. Schembari Social Studios. Ugh. Nothing fits. I guess part of it is my complete lack of creativity.

The other part of it is — I’m multi-passionate and, as of right now, there’s no one thing I want to spend the rest of my life doing. But my name will always be Marian Schembari. My business might change, my life is changing every day, but no matter what, my name will be my name.

Does this make sense from a business perspective? Maybe not. So, like any nerd, I made a list.

Pros of a Business Name

Clients with enough money to pay what I’m worth will respect a business more than a lowly freelancer.

It will be significantly clearer to portray what I do.

It’s possible to do both. Matt Cheuvront is the perfect example with his blog, Life Without Pants, and his company, Proof Branding.

Freelance Folder has an amazing post about the pros and cons of both, though it does generally imply business = better.

Pros of Keeping My “Maiden Name”

I’ve built up a “name” for myself already with said name.

I can easily change my career course without giving up my business.

Other people have done it. I realize I’m not Laura Roeder, but there’s a perfect example of someone whose name and business are one and the same.

I posed this dilemma to Twitter, and here’s what some folks said:

Notice how they all pretty much agree with me? It’s because you guys are amazing, generally trust me and believe in my gut. But I also need a kick in the pants. I need someone to disagree with me and someone to agree with me. So I created a poll. Yes, I’m a dork…

Decisions, Decisions

I’m opening up the floor to you. Here’s a little poll I’ve created, and if you have an opinion one way or another, I’d love hear it!

And if you have any suggestions for a business name and/or tagline, I’d love hear those too! If I end up selecting your name/tagline you’ll get some swag. Profile critique, coaching call, whatevs. I’ll be eternally grateful, but keep in mind I’m incredibly picky.

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DON’T FORGET! Prices for my profile critiques are increasing to $197 starting this Friday, November 5. If you want in on a critique, get in for cheap while you can. Click here to reserve your spot.

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