Are You Falling Into the Social Media Trap?

by Marian Schembari on September 2, 2010

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All good little bloggers do their research. We study successful sites, read the ProBlogger/Copyblogger duo. Some of us take courses. Others buy books. There is so much freaking information online to help us become better at social media, but many of us don’t realize is that learning can trap us into not actually using social media in a way that’s going to have an affect.

Last week I worked with the wonderful Sukie Baxter on her Twitter profile and noticed an interesting trend. Sukie works in the health and wellness field as a “Movement Specialist and Rejuvenation Maven”. When I first put together her Personalized Twitter Strategy we talked about her goals: attract more followers and be seen as an authority in her field.

Pretty straightforward. Problem was, as awesome as she already was on Twitter and as well-versed as she is in her field, she was falling into what I like to call… dum dum dum…

Social Media Trap Are You Falling Into the Social Media Trap?The Social Media Trap: Connecting only with people in marketing/social media/entrepreneurship because that’s what you’re learning to grow your blog/business/etc. Instead of connecting with your potential and ideal audience, you only connect with people teaching you how to connect.

Sukie is a lady entrepreneur. To grow her business she was learning about marketing and social media and talking to coaches and other lady entrepreneurs. She was not, however, talking to other health experts. Instead of retweeting articles from other wellness blogs she was retweeting marketing articles. Meaning the followers she accumulated wouldn’t actually care about her health tips or blog posts. This doesn’t get her clients. This doesn’t get her blog traffic. This gets her stuck in a niche she had no intention of entering. This, my friends, is the Social Media Trap.

We’ve All Been There

My name is Marian and I’ve been caught in The Trap. This is something I have to work on constantly. While I hate the term “social media consultant” I am what I am and need to make a conscious effort to not just talk to other social media people. I specialize in authors and most authors aren’t trolling around Chris Brogan’s site or studying blog techniques. No, they’re on writer’s forums and following literary agents. That’s where I need to be.

Do you know what helped bring in two new clients? A Q&A on Alexis Grant’s site – a blog where many authors chill out and engage. Do you know what didn’t do shit? My guest post about Twitter backgrounds on Ask Aaron Lee.

My point is this: unless social media is your niche, you need to step away from the blogs about blogging once in a while. For example, ProBlogger is one of my favorite sites; I always get something of value when I visit. But it’s important to realize that engaging with and commenting on every post and person involved with ProBlogger isn’t going to grow my business. This doesn’t mean we should stop learning, it means we need to really engage with the people who actually care what we have to say.

So how do you know if you’re in The Trap?

  • Are you retweeting the same people over and over?
  • Do your tweets and blog posts revolve mostly around social media?
  • When was the last time to actually engaged with someone IN YOUR FIELD?
  • List the top 5 blogs you read. Are they mostly blogs about blogs or are they niche-specific?

Tips to Combat The Trap

The best way to dig yourself out of your trap is to really research the people and publications who are doing what you want to be doing. In Sukie’s case: health blogs and magazines, fitness experts, massage therapists… See who these people are engaging with to act as a guideline for how you should conduct yourself.

If you’re only engaging with those who teach about engaging, you’re not actually using social media in a way that’s going to help you grow. You’ll be one of those people whining about how Twitter doesn’t work, when really, you’re sort of going to a gym watching people work out hoping it will rub off. Sorry peaches, doesn’t work that way.

Here’s the thing: All networking is good networking. But if you’re wondering why you haven’t gotten any new clients lately or why all you seem to be doing is tweeting about tweeting – reevaluate your engagement… Are you falling into the Social Media Trap??

{ 33 comments }

Getting to London

by Marian Schembari on August 31, 2010

Nailah Blades Getting to LondonThis is a social media blog at heart, but sometimes I like to show off the multi-passionate side and introduce you to people who are out there doing good in the world. Nailah Blades is one of them. She’s graciously offered up this guest post and it’s with crazy amounts of excitement that I’m posting this today… Read on!

A couple of months ago Marian wrote an awesome post about how she found her “London” – that place where you feel at home, where you’re happiest. At the end of the  post she charged all of us to go out and find our own passions or “Londons.” She’s totally right – we all should be doing whatever it is that makes us authentically happy – but I’m willing to bet that there are some of you out there who have squarely identified your “London” but have no idea how to get there. Figuring out what makes us over the moon happy can be a difficult and soul-baring experience but oftentimes figuring out how to get to that happy place is even harder. Here are my 5 Simple Steps for Getting to your Happy Place:

Get Crystal Clear

Get clear on what it is exactly that you’re shooting for. Are you looking to quit your day job and go out on your own? Do you want to move across the country? Or do you simply want to begin incorporating more creativity into your lifestyle. Whatever it is, be sure that you have complete clarity on what makes you happy – this is where the soul searching comes in.

Face your Fears

We all have limiting beliefs and blocks that may leave us terrified to take that first step. Identify where your blocks are coming from. Create a list of each of your fears. Then counter the fear in the column next to it. Ask yourself ‘what’s the absolute worst that can happen?’ and write it down. Most of the time we realize that the absolute worst thing isn’t really that bad and we already have a viable solution to the problem.

Bridge the Gap

In order to take the first step, you need to know where you’re going. Look at your goal and then identify where you currently are. What is it going to take the bridge the gap between your current situation and you goal destination? Do you need to take a course? Start saving up money? Or maybe learn a new language. Start taking the steps to close the gap between you and your dreams.

Do your Research

Immerse yourself in whatever it is that you’re looking to do. Talk to people who are living the life you’d like to live. Ask them how they got from point A to point B. Read books and blogs. Join forums. Do all the necessary research you need so that when you’re ready to take your big step, you’re nice and prepared.

authentic happpiness badge Getting to LondonTake Action!

Here’s the fun part: Start planning your action steps. Set mini milestones for yourself and start making progress on your overarching goal. Fight overwhelm by breaking up the larger goal into smaller, more manageable chunks. Sure, it’s great to say you’ll quit your job by January 17th but you should also have smaller milestones along the way to meet so that you don’t get overwhelmed and lose steam.

We should all be living the life of our dreams. Don’t forgo doing it because you get stuck along the way. With a clear vision and a good roadmap, you’ll be there in no time!

Nailah Blades is a Los Angeles based life coach who specializes in the quarter life experience. She is currently launching The Authentic Happiness Guide, a 4-week workshop to living life authentically, and would love for you to join her. She writes about personal growth, authentic happiness and everyday joy at PolkaDotCoaching and can be spotted on Twitter at @NailahBlades.

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Get Over Your Issues With Outbound Links

by Marian Schembari on August 27, 2010

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I recently stumbled across a Blog-That-Shall-Remain-Nameless that refuses to link out. If they review an event, they won’t link to the event page. Writers don’t get links back to their own blogs. It’s the reader’s job to find relevant information if they want it.

This was something I noticed, but never commented on because I know a lot of Big Sites do the same thing. Over the past few months I’ve been quoted in articles for CNN, ABC, TIME Magazine and MSN Careers. I was featured in Real Simple Magazine and on their website. None of these sites linked back to me.

I’m sorry, but this shit needs to change. In my mind it’s the equivalent of using a Flickr photo or quote without giving credit. Retweeting an article without sending us back to the source. While the articles used my full name, I gave those interviews thinking I’d be properly credited. On the internet that means a link back to your website or blog. Apparently high traffic sites aren’t required to play by the rules.

Fifty percent of the interviewers simply ignored my request for a link; others said they’d ask their editor. None of them actually followed through. I honestly don’t understand – what are you afraid of? Linking to a site that’s not “TIME  approved material”? Well then don’t feature people you don’t want to credit. Worried about SEO? I don’t know a lot about it but I highly doubt CNN is going to lose any juice by linking to my site (that, to be perfectly honest, has a pretty kick ass page ranking). Are they really that worried people are going to leave their site for mine?

However, while annoying as all hell, I was obviously honored just to be mentioned. But then I came across Blog-That-Shall-Remain-Nameless. Not only do they refuse to link out, and aren’t big enough to get away with it, but someone finally commented. I won’t rehash the whole dialogue but it went something like this:

Commenter: This is a great article except for the complete lack of links.

Blog owner: That’s what Google is for.

Ummm…. No.

Not only is that a douchey thing to say, but this highlights their lack of confidence. While I don’t know the blog owner personally, I can only imagine she won’t link out because she doesn’t want people to leave her blog. I call these people Analytics Addicts – being so concerned with  bounce rate that you neglect to provide value to your readers. (See what I did there? I linked out. Also, there’s this nifty thing you can do called “open in new tab.” Means you won’t leave this post when you click it. You’re welcome.)

Why You Seriously Need to Get Over Yourself

Spider Web Get Over Your Issues With Outbound LinksOne of the first things I tell my clients who have blogs is that they need to start linking out more.  Not obsessively, but reference articles, define a term, offer up further resources. And definitely interlink between your own posts.

I don’t know anything about SEO other than the most basic concepts, but this post isn’t about page ranking or Google results. This is simply about providing value. On top of that though, a reason I always suggest bloggers link out is so that they get on the radar of other blogs.

Most of us have Google Alerts set up for our name and web address. So if anyone links to marianlibrarian.com I’ll get notified. When I get notified the first thing I do is go to the blog. I read your post. I thank you for the shout out. If I like the site I usually bookmark it. We become besties. The end.

The Arguments

I realize linking out takes people away from your site. Like I said, it’s easy to combat this. Still, get over it. If the purpose of your blog is to provide value, generating clients/leads/etc doesn’t mean “talk-about-your-shit-all-the-time.” It means you need to occasionally send people elsewhere. If you love them, let them go and all that

Think of it this way: If you’re at a store and they don’t have what you need, the manager isn’t likely to send you to another store. But how much do you love that sales clerk when they secretly (and without prompting) offer up another store where you might take your business? A lot, that’s how much.

That’s what it means to be a blogger. I’m pretty well-versed in social media. In fact, people pay me lots of money to help them navigate the interwebs. But this doesn’t mean I have all the answers. Sometimes I need to send you guys somewhere else. And hopefully you’ll still like my content, be grateful, and come back.

So without further ado, three interesting articles from around the web on the subject of outbound links:

Just remember guys: Be generous, link out, offer valuable information to your readers, even if it isn’t yours. And above all else, don’t be douchey.

{Photo credit}

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Cyberbullying Sucks

by Marian Schembari on August 24, 2010

Bullying Cyberbullying SucksI really don’t want to write this post. I’ve spent the entire day avoiding it and finally sitting down to write is making me feel a little (re: a lot) sick to my stomach.

Yesterday I wrote a post asking for donations to fund a Mac purchase. A little brazen? Sure. Controversial? Maybe. I thought I made my intentions clear, but apparently some people were horrified.

It started with a simple tweet. Because I’m not an asshole or 5 years old, I won’t name names, but the first tweet was directed at me and said, “Twitter is not an ATM.”

No, it’s not, and reading that tweet was like a punch to the stomach. Shit, I thought, what did I do? I started worrying that my post was out of line, that I was treating readers like my own personal cash machine.

And then I got a donation. And then another. And then another. In the past day I’ve received $187 towards a new computer and I remembered why I did this… Is that computer life or death? Of course not. Do I realize there are more worthy causes? Obviously. I’m not an idiot or a whiny bitch or unaware of the world’s problems. But as the days went on and my computer crept closer and closer towards death I figured I’d ask my friends for a favor. It’s not mandatory and I’m in no way expecting everyone to donate.

I would, however, like to address some of the criticisms. Mostly because I’m argumentative and just thinking about this has me fuming, but also because the more I think about it, the more I think the people responsible for the shit storm on Twitter yesterday acted like bullying children.

Arguments

You haven’t prioritized your expenses and are expecting blog readers to bail you out.

To be honest, I have prioritized my expenses, just not in the way you would. New Zealand is my top priority. If you actually read my blog you’d know that I’m moving because my boyfriend is in London and I can’t get a UK visa. He can’t get a visa to the States. We can, however, go to New Zealand. So yeah, I made my relationship a priority over my business.

Shilling from strangers is shameless.

I wasn’t shilling from strangers, I was asking friends and regular readers for a favor. Critique My Profile was a popular video series on my blog and I know people who received those critiques enjoyed and benefited from them. Those critiques were also free. People have asked why I haven’t posted a video in almost a month and I answered: My computer can’t handle the video software and the quality is significantly better on a Mac. For those who want to see the videos make a comeback (and friends who simply want to help a new entrepreneur out) I gave them an option. If I randomly stumbled on a blog asking for a donation I’d just ignore it. Unless I truly trust and respect and want to give back to a blogger I don’t give them money. I wasn’t expected strangers to participate. Again, I was asking my friends for a favor.

I’d also like to point out that blog donation buttons aren’t uncommon. If you feel so comfortable ragging on me maybe you should email them too. Where do you think that money goes? The homeless? No, most bloggers with those buttons put the money back into the blog, which is precisely what I was going to do. Instead of just putting a generic button up though I made it VERY clear where that money would go and how it would benefit the site. Personally, I thought it was a smart strategy. I rarely donate to charities because I don’t know where my money is going. While I may not be a charity I wanted my readers to  have specifics.

Save your money for “a real cause”.

Speaking of charities, I’m pretty sure I addressed that issue in my video. To paraphrase, I realize me “needing” a Mac isn’t a natural disaster or kid with leukemia. But people fund all sorts of projects and as one amazing reader put it, “Yours is a creative endeavor since funding your computer would bring your audience with the awesome videos and content that you produce.”

Asking for money does not inspire confidence in your business success. Would you hire a social media consultant who can’t even afford a Mac? If business is that bad, maybe there’s a reason.

Business isn’t “that bad”, but it hasn’t even been a year since starting said business. Bragging time: In the 6 months I’ve been doing this full time I’ve done a pretty awesome job setting up. In 6 months I’ve accumulated over 5,000 visitors per month, 2,000 Twitter followers, created an online program, a kick ass Twitter service which has gotten awesome reviews, and average of 3 author clients per month. I don’t say this to be cocky, but to make a point.

I don’t know if any of those who criticized me are freelancers, but I’d like to see one new entrepreneur who’s been in business for 6 months who’s not stressed about money. Starting a business is hard and it’s naive to think otherwise.

I’d also like to point out that while my blog definitely helps land clients, I pride myself in being completely transparent. Buzzword Alert, but it’s true. This blog addresses social media issues but it also chronicles my struggles as a new entrepreneur and I’d be lying if I said I was currently rolling in dough. While I have no shortage of clients, let’s just say publishing isn’t the most lucrative of niches. But I’m working on it.

What Should I Do Now?

Bully Free Zone Cyberbullying SucksOnly a few involved actually included my Twitter handle. Only two responded to my counterarguments. To me that seems cowardly and I don’t think any of them would say what they did to my face. The internet can make us bolder and meaner and uglier than we might be in real life.

What happened is that these tweeters found amusement in calling me out while hiding under the ability to not engage with me directly.  None  are loyal readers, none are friends. All of them have relative Twitter popularity though, and what they did humiliated me. I’d made me feel like crap for something I don’t think I deserve to feel like crap about.

Do you know what that’s called? It’s called bullying and you should all know better.

If you don’t like my site, don’t read it. Don’t kick a blogger you don’t even read. Don’t make assumptions if you don’t know what you’re talking about. That said, if my loyal readers think my post was out of line I’ll take down the widget and refund the money. You guys mean a lot to me and I’ve been floored by the positive response. If the majority of you think what I did was “disgusting” or “shameless” though, I’ll do whatever I can to make amends.

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Why I Need a Mac: A Call to Arms

by Marian Schembari on August 23, 2010

Sallys Broken Why I Need a Mac: A Call to ArmsMy computer, Sally (yes, I named my computer), is almost six years old. While I love her to death, it’s about time to put her down. She’s been good to me, despite all the verbal abuse. Problem is, as good as she’s been, there is always better and I’m afraid my business is stalling because Sally no longer works. I need a Mac [insert whiny voice here].

A few weeks ago I was moaning to my boyfriend about how badly I want a Mac. He said, “Yeah, a Mac would be nice, but if you really need a new computer, why don’t you just buy a less expensive PC?

“Because, Sam, Macs are BETTER.”

“Are they really, though? Sally’s lasted you six years.”

Why do I want a Mac, then? I suck at immediate comebacks, but even though Sally has lasted me six years, she ‘s always been a bit shit. And Dell customer service is the worst in the FREAKING WORLD .

My brother has a Mac and I would stare at it longing sometimes. While I was still living at home I borrowed his laptop to film the Pajama Job Hunt and Critique My Profile. To illustrate the incredible contrast between videos on a Mac and videos on a PC, here are two examples.

Here’s a video I filmed on a Mac:

Here’s a video I filmed today on my PC:

If you’d been wondering why I haven’t posted any new episodes of Critique My Profile since moving to London, this would be the reason. The quality is shit, it slows down my computer, the audio is off…

So I need your help!

My computer is my livelihood, but there’s no way I can afford  a Mac right now. I just bought a $1,000 ticket to New Zealand and I’m living in one of the most expensive cities in the world. Yeah yeah, woe is me.

So I’ve started a fund and if you enjoy the content on this site, I’d HUGELY appreciate a pitch-in. It doesn’t need to be a lot. With 5,000 unique visitors per month, even a fifth of you donating only $1 would be enough. 150 of you are subscribed, 250 are on my mailing list, so if you’re a regular reader and feel the need to thank me for all my love and devotion and/or want to give me an early Christmas present, a donation of any amount of money would make me the happiest girl in the world.

A refurbished Mac goes for $929. PayPal takes around 3% so I need to raise $957 for a new computer. Dying to help a girl out? Check out my nifty widget…

Oh, and Apple? Feel free to send me a new computer – I promise I’ll be the best spokeswoman in the world.

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6 Steps to a Prettier Blog (sans designer)

by Marian Schembari on August 19, 2010

Hi Sunshine! Make sure you sign up for my FREE newsletter. Get free consulting delivered straight to your inbox (it’ll rock your world).

I’m not a designer. Not even close. In fact, I hemmed and hawed for ages about a blog’s attractiveness even mattering. I’ve decided though that design does matter as there’s really nothing worse than a poorly laid out or cheesy site – especially from someone who might want to make a living from said site.

The problem is, good designers are expensive and most of us don’t have the time or desire to learn code ourselves. I don’t know the first thing about editing a site or designing logos, but in the year I’ve been blogging I’ve picked up some tips. So have a good look at your site and use this checklist to see if you make some tweaks.

Personalize Your Buttons

Jamie Varon Buttons 300x146 6 Steps to a Prettier Blog (sans designer)

RSS buttons via Jamie Varon

Alright, so getting personalized buttons requires a designer, but hunting down cool ones on the web doesn’t. Some good places to start…

… and some more inspiration:

Sukie Baxter buttons 6 Steps to a Prettier Blog (sans designer)

Social media buttons via Sukie Baxter

Johnny B Truant buttons 6 Steps to a Prettier Blog (sans designer)

Social media buttons via Johnny B. Truant

Notice how the best are matchy-matchy? Keep that in mind – consistency is pretty sometimes.

Get a Favicon

Favicons are freaking awesome and I honestly had no idea what they were until recently. Basically they’re those little images specific to sites on the tabs of your browser. Mine is that little orange “M” designed by Shatterbox. Just look how much better your browser looks:

Tabs Favicon 6 Steps to a Prettier Blog (sans designer)See how each tab has it’s own little logo/design? The blank page means there is no personalized favicon for that particular site. See how they others look more legit?

I also recommend you use that favicon as your default image for commenters. So much better than that generic white/gray outline of a person. Check it:

John Patten Favicon 6 Steps to a Prettier Blog (sans designer)

Add Frames to Your Images

This small tweak can make a big difference in your site’s professionalism. For whatever reason I had never used Picnik until recently but it’s now my obsession. They have great framing options and all you need to do is upload the photo in question, click “Create”, then “Frames”, then simply redownload the photo to your computer. I still can’t get over how freaking easy (and free!) it is. Just to give you a visual, check out how my images looked before and after frames…

Before

Screenshot Studio capture 239 300x153 6 Steps to a Prettier Blog (sans designer)

After

Screenshot Studio capture 240 300x151 6 Steps to a Prettier Blog (sans designer)

Use Images

Hopefully you don’t need this reminder, but images make any post more attractive, readable and less daunting. Sometimes we can’t be bothered with a big chunk of text, but if that same chunk of text is broken up with subheadings (see below) and the occasional image, we’re much more likely to read through it.

Flickr is the most well-known for free images (though I try to use my own pictures as frequently as possible). I use Screenshot Studio to capture bits of my screen as it’s better than just using the “Prnt Scrn” button on my laptop.

Write Subheadings

I don’t care how short or long your post is – USE SUBHEADINGS. Seriously, as blog readers we are notoriously ADD and the second I see a post that’s just some massive chunk of text I don’t even bother reading. We don’t have time, there’s something more interesting open in another tab, our eyes hurt, blah blah blah. Keep your readers interested. Break up the text using subheadings, pull quotes and bolded text. Don’t overdo it, mind you, just give us the interesting pieces so we’re more likely to stay and read the whole post.

Sometimes I even write the subheadings first (like with this post) to organize my thoughts and tackle each section separately. It’s also apparently good for SEO but I know zero about SEO so I won’t even go there.

Regardless, it’s a win-win-win.

Prettify Quotes

There are a number of benefits to highlighting quotes so they really stand out. First of all, if you’re quoting someone (block quote) you want it to be pretty obvious. It also breaks up the text. Finally, some plugins are really pretty and we’re all about pretty, right? Right.

You can also use this method to highlight important points. Like I’ve said, breaking up text is always a good idea – blog readers are notorious skimmers.

If you’re using WordPress, just click the little quote button:Wordpress Toolbox 6 Steps to a Prettier Blog (sans designer)

When you hit that button your text will look like this. Much nicer than simply using quotes, right?

I have, however, seen a few blogs with highly designed block quotes. Some examples:

Matt Chevy Quote1 6 Steps to a Prettier Blog (sans designer)

Block quote via Life Without Pants

The Launch Coach Quote 6 Steps to a Prettier Blog (sans designer)

Block quote via The Launch Coach

When doing my research for this post I found a few resources on how to really prettify your quotes, but all of them require some sort of coding knowledge. That said, for those of you who are a little more advanced (aka “Not Me”) definitely check these out:

And some plugins:

Still Not a Designer

I realize this post is incredibly elementary, but like I said, I’m not a designer and I know most of you aren’t either. A lot of this stuff I didn’t know a year ago – a few months ago – but I kind of felt like everyone else knew and I was just out of the loop.

For those of you who DO have mad design skills, what tips can you give for us code-challenged? I know we’d appreciate your advice!

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steph auteri How To Be A Completely Authentic Tweep (Without Sending People Screaming in the Opposite Direction)This is a guest post by the fabulously fab Steph Auteri – writer and coach and diva extraordinaire. Seriously, one of my favorite online peeps, y’all. Read it and weep.

Just last month, I subjected myself to a video interview over at Generation Meh, despite my paranoia over the way my hair looked, and my inability to settle upon just one normal facial expression. Over the course of the interview, Maureen and I talked about career coaching, consulting, and the freelance writing roadblocks I could help clients move past, but things got really interesting when I was asked about my sex writing, and how my promotion of it on Twitter affected my credibility as a career coach.

I knew the question was coming, but I still struggled with it. Because — honestly? — I don’t know how it will affect my chance at success as a career coach and, sometimes, I worry about it. But I like to think that those who are attracted to what I have to offer are attracted to the whole package… and to what my tendency to overshare represents. By being open and honest and completely authentic, I hope to connect with others on a deeper level and, as a result, help them.

And that’s what I look for in others, too. When I’m spending (far too much) time on Twitter, I’m not interested in accounts that spam me with their own links, or accounts that don’t engage in conversation or share relevant links. I’m not interested in accounts that do nothing but sell, and reveal nothing real about themselves. And I don’t believe that the bulk of those accounts are even truly successful in their business goals.

How to be authentic on Twitter without sacrificing professionalism

1. Be An Open Book. Talk about the activities of your day — especially as they relate to your work — without being salesy about it. Talk about the things that have nothing to do with your work… the things you love… actual life experiences. When appropriate, post photos using Twitpic, or another photo sharing app. People love being able to put a face to a username. If you’re into vibrators, classical singing, hoop dancing, and cats, feel free to be open about that, too. Consider it your personal brand. You should probably refrain, however, from posting photos of your vibrators. Cat photos are allowed.

2. Be Helpful. While it’s okay to use an application that allows you to tweet your blog posts as they publish, you shouldn’t be sharing only your own content. Share other blog posts and magazine articles that are relevant to your brand. Doing so will be seen as a gesture of goodwill by the content creators, and will make you a valuable resource to your followers. Don’t go RTing willy-nilly, though. Only RT those pieces you’ve actually read and enjoyed, as each tweet will be seen as an endorsement by you.

3. Be Social. I don’t like following those who can’t be bothered to @reply to others. After all, Twitter has always seemed — at least to me — a tool for engagement. If you’re not engaging in conversation with your fellow tweeps, how can we even be sure there’s a humanbeing behind that RSS feed? So take care to respond to those who try to start a dialogue with you. @reply others, even if they haven’t @replied you first. Ask questions in your tweets, or even in your RTs, as a means of inspiring discussion and interaction. People respond to people. Not faceless brands.

4. Be Human. With all those experts, gurus, ninjas, and rock stars crowding the Twittersphere (I personally like to think of myself as a pretty pretty princess), tweeps are left hungry for someone who is merely human. You’re not infallible. Don’t pretend to be. Why would anyone seek out help from you if they felt you couldn’t understand or empathize with them? Show your weaknesses. Show your mistakes. Show your self-doubts and show the instances in which you’ve struggled. Then, show how you overcame those things, or are managing them. Your followers will appreciate your honesty, and will feel as if there is something to learn from your experiences.

5. Be Sensible. Of course, there is such a thing as TMI, even when it comes to me. When should you hold back? There’s no one answer to this, as it varies from industry to industry. Some companies and/or industries are more open-minded, or blasé, or comfortable with online transparency, than others. Ask yourself: Would I be comfortable with my employer/colleagues/clients seeing this? Also, try to refrain from being outwardly negative about specific projects or clients. It will come back to bite you in the booty. Either the client will see it and become offended, or others will avoid hiring you because they don’t want to be the victim of your next angry tweet.

Want more of Steph Auteri’s boundless wisdom and cat photos? She just happens to write a blog on the freelance lifestyle, and also offers career coaching to those looking to navigate their way through the publishing industry, or rock it as freelance writers. In fact, you can still enroll in her upcoming e-course, 5 Weeks To Freelance Awesome. She is also a freelance writer and editor.

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More Music For You! Anna Ternheim & “No, I Don’t Remember”

August 12, 2010

Alright, so maybe my musical posts on this blog aren’t my most popular (the last one got something like 30 hits), but sharing my favorite tracks with you makes me super happy. So there. Up this week is a recent discovery of mine, Anna Ternheim. While I found her album, Leaving On a Mayday (2008), [...]

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The Newsletter That’s Going to Rock Your World

August 10, 2010

I’ve been horribly slack about my “newsletter”. Sure, you can sign up for my free video here or in the sidebar, but I basically send out weekly emails that link to my favorite post or let people know about sales, new services, etc etc. Nothing life changing, nothing that’s really beneficial to anyone but me. [...]

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Happy 1 Year Blog-iversary! What I’ve learned, how I’ve changed and a very large THANK YOU

August 9, 2010

Today is officially one year since I bought the domain marianlibrarian.com. It’s been a year since those ads graced the Facebook pages of publishing people everywhere, but as many people point out: social media doesn’t do it all. You need to make relationships with people and talk to them and have the experience to back [...]

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